Short · 2026-05-29 · 00:28 · Original in Finnish
The Long Drink's $325 Million US Success Story
Originally published as “Suomalaislonkerolla jenkeiltä $325 miljoonaa”
The Long Drink grew into a $325 million success story in the United States in just seven years. What does that say about the scale of the American market and the potential of a Finnish product? Once a canned long drink reaches all 50 states and bars across the country, the value it creates can even exceed the market value of Finland's old domestic alcohol monopoly.
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Summary
The Long Drink grew into a $325 million success story in the United States in just seven years.
What does that say about the scale of the American market and the potential of a Finnish product? Once a canned long drink reaches all 50 states and bars across the country, the value it creates can even exceed the market value of Finland’s old domestic alcohol monopoly.
Transcript
English transcript derived from validated English subtitles (WebVTT · SRT). Timestamps link to the original video.
00:00 The Long Drink: $325 million in seven years. The American economy is so massive that once you get a can of long drink into all 50 states, into every bar, those guys made an insane amount of cash — more than Altia’s, the state monopoly’s, entire market cap. There was no AI involved in it, no technology involved, no delegations, no trade deals — it was pure business, pure long drink, and that’s what Americans buy. That’s U.S. trade.
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