---
title: "The Long Drink's $325 Million US Success Story"
titleOriginal: "Suomalaislonkerolla jenkeiltä $325 miljoonaa"
episodeNumber: "db-711"
guest: "Sami Miettinen"
datePublished: 2026-05-29
duration: "00:28"
youtube: "https://www.youtube.com/watch?v=HzcdiPSr_NE"
captionsVtt: https://www.neuvottelija.com/podcast/episodes/711-suomalaislonkerolla-jenkeilta-325-miljoonaa/captions.en.vtt
captionsSrt: https://www.neuvottelija.com/podcast/episodes/711-suomalaislonkerolla-jenkeilta-325-miljoonaa/captions.en.srt
originalLanguage: "fi"
topics: ["ma_exits"]
subtitleMethod: "claude-fi-to-en-cue-preserving-translation"
provenance: "neuvottelija.fi Supabase episode-markdown API (platform captions)"
fiCanonical: "https://www.neuvottelija.fi/fi/episodes/711-suomalaislonkerolla-jenkeilta-325-miljoonaa"
canonical: https://www.neuvottelija.com/podcast/episodes/711-suomalaislonkerolla-jenkeilta-325-miljoonaa/
---
# The Long Drink's $325 Million US Success Story

## Summary

The Long Drink grew into a $325 million success story in the United States in just seven years.

What does that say about the scale of the American market and the potential of a Finnish product? Once a canned long drink reaches all 50 states and bars across the country, the value it creates can even exceed the market value of Finland's old domestic alcohol monopoly.

## Transcript

*English transcript derived from validated English subtitles ([WebVTT](https://www.neuvottelija.com/podcast/episodes/711-suomalaislonkerolla-jenkeilta-325-miljoonaa/captions.en.vtt) · [SRT](https://www.neuvottelija.com/podcast/episodes/711-suomalaislonkerolla-jenkeilta-325-miljoonaa/captions.en.srt)). Timestamps link to the original video.*

[**00:00**](https://www.youtube.com/watch?v=HzcdiPSr_NE&t=0s) The Long Drink: $325 million in seven years. The American economy is so massive that once you get a can of long drink into all 50 states, into every bar, those guys made an insane amount of cash — more than Altia's, the state monopoly's, entire market cap. There was no AI involved in it, no technology involved, no delegations, no trade deals — it was pure business, pure long drink, and that's what Americans buy. That's U.S. trade.

---

Cite as: Sami Miettinen, Neuvottelija — The Long Drink's $325 Million US Success Story, https://www.neuvottelija.com/podcast/episodes/711-suomalaislonkerolla-jenkeilta-325-miljoonaa/, 2026-05-29. For quotes include episode db-711 and timestamp.