{"title": "The Long Drink's $325 Million US Success Story", "titleOriginal": "Suomalaislonkerolla jenkeiltä $325 miljoonaa", "episodeNumber": "db-711", "guest": "Sami Miettinen", "publishedAt": "2026-05-29", "duration": "00:28", "durationIso": "PT28S", "youtube": "https://www.youtube.com/watch?v=HzcdiPSr_NE", "fiCanonical": "https://www.neuvottelija.fi/fi/episodes/711-suomalaislonkerolla-jenkeilta-325-miljoonaa", "originalLanguage": "fi", "format": "short", "topics": ["ma_exits"], "description": "The Long Drink grew into a $325 million success story in the United States in just seven years.\n\nWhat does that say about the scale of the American market and the potential of a Finnish product? Once a canned long drink reaches all 50 states and bars across the country, the value it creates can even exceed the market value of Finland's old domestic alcohol monopoly.", "chapters": [], "sourceTranscriptType": "finnish-platform-captions-db", "subtitleMethod": "claude-fi-to-en-cue-preserving-translation", "provenance": "neuvottelija.fi Supabase episode-markdown API (platform captions)", "slug": "711-suomalaislonkerolla-jenkeilta-325-miljoonaa", "guestsCanonical": [], "guestPages": [], "page": "https://www.neuvottelija.com/podcast/episodes/711-suomalaislonkerolla-jenkeilta-325-miljoonaa/", "markdown": "https://www.neuvottelija.com/podcast/episodes/711-suomalaislonkerolla-jenkeilta-325-miljoonaa/index.md", "captions": {"vtt": "https://www.neuvottelija.com/podcast/episodes/711-suomalaislonkerolla-jenkeilta-325-miljoonaa/captions.en.vtt", "srt": "https://www.neuvottelija.com/podcast/episodes/711-suomalaislonkerolla-jenkeilta-325-miljoonaa/captions.en.srt"}, "transcript": "[00:00] The Long Drink: $325 million in seven years. The American economy is so massive that once you get a can of long drink into all 50 states, into every bar, those guys made an insane amount of cash — more than Altia's, the state monopoly's, entire market cap. There was no AI involved in it, no technology involved, no delegations, no trade deals — it was pure business, pure long drink, and that's what Americans buy. That's U.S. trade.\n"}