Neuvottelija.com

Episode 214 · 2023-10-05 · 55:07 · Original in Finnish

Investing in about 50 minutes | Merja Mähkä, Esa Juntunen | Negotiator 214

Originally published as “Sijoittaminen noin 50 minuutissa | Merja Mähkä Esa Juntunen | Neuvottelija 214”

Merja Mähkä and Esa Juntunen join Sami Miettinen, each with a new book on investing. It is an unusually honest beginner's guide, because both guests also tell you their own mistakes: the dividend trap, a cyclical steelmaker as a first investment during the financial crisis, the pain of selling Kone, and the host's own Russia blunder. The load-bearing claims are time diversification, costs, and Bessenbinder's finding that only a few per cent of stocks produce the index return — from which follows that a thirty-stock diversification theory is not enough. Both guests are promoting books.

Guests: Merja Mähkä, Esa Juntunen · Host: Sami Miettinen

Core theses

  1. Bessenbinder's finding — that a few per cent of stocks produce the index return — is what makes a thirty-stock portfolio insufficient diversification rather than adequate.
  2. The dividend yield you can see is backward-looking, which is what makes it a trap rather than a signal.
  3. Both guests volunteer their own mistakes, which is rare in beginner investing content and is what makes the advice checkable.
  4. Two book promotions, and nothing in the episode is investment advice.

Watch and listen

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Key moments

  1. 00:00 — Merja Mähkä on becoming an investor, and the market falling
  2. 02:55 — Esa Juntunen on the wise investor, self-sufficiency and behavioural economics
  3. 04:22 — Time diversification, the lure of a fallen market, and a strategy for exceptional times
  4. 07:01 — Mähkä's diversification: direct holdings weighted to the US, and a growing share of funds
  5. 08:30 — Interest rates matter again, and CAPM
  6. 09:20 — Juntunen's portfolio: employer shares, and Finnish, US and UK equities
  7. 10:20 — Ray Dalio's alpha portfolio may not work
  8. 11:40 — Rates normalising, and how it is almost pleasant when the world works again
  9. 12:10 — The strange mystery of fixed income, and the role of a mortgage
  10. 13:05 — Replacing a bank account with money market funds
  11. 14:20 — The dividend illusion: a backward-looking yield is a dangerous trap
  12. 16:30 — The psychology of dividends
  13. 18:30 — The pain of selling Kone: you cannot control the market
  14. 19:20 — A fast-growing economy does not guarantee fast-rising shares
  15. 20:10 — An active fund can make sense, and the host's Russia blunder
  16. 22:30 — Growth or value: the winners keep winning
  17. 23:30 — Tech giants, and Bessenbinder's finding that 4 per cent of stocks make the index return
  18. 25:20 — Low-cost ETFs as the foundation, and why starting matters most
  19. 30:00 — Investing for a child is liberating: even a small nest egg helps
  20. 33:00 — A mortgage is cheap leverage, even in a brutal market
  21. 35:50 — Book-entry account against equity savings account
  22. 37:00 — The rising-price illusion: a halved share can halve again
  23. 39:00 — Qt and Revenio, and momentum investing
  24. 40:20 — Valuation multiples are company-specific, and enterprise value matters
  25. 43:10 — A defence of dividend yield for the experienced investor
  26. 44:20 — The Seadrill case
  27. 45:30 — Rights issues
  28. 46:10 — Building a portfolio on a foundation, and the dangers of buy and forget
  29. 48:10 — You are allowed to lower your risk level, and age matters
  30. 50:05 — Kahneman's biases: confirmation bias and anchoring
  31. 54:40 — Inner Circle: the three compare their own service providers

Summary

Merja Mähkä and Esa Juntunen join Sami Miettinen, each with a new book on investing. It is an unusually honest beginner’s guide, because both guests also tell you their own mistakes: the dividend trap, a cyclical steelmaker as a first investment during the financial crisis, the pain of selling Kone, and the host’s own Russia blunder. The load-bearing claims are time diversification, costs, and Bessenbinder’s finding that only a few per cent of stocks produce the index return — from which follows that a thirty-stock diversification theory is not enough. Both guests are promoting books.

Why the diversification advice is unusual

Most beginner guidance says thirty stocks is enough. Bessenbinder’s finding is the reason it is not: only a few per cent of listed stocks produce the index return, so a small hand-picked portfolio is likely to miss them entirely. That single result reframes the whole case for a low-cost index fund.

The honest part

Both guests describe their own mistakes — a cyclical steelmaker bought during the financial crisis, the pain of selling Kone too early, the host’s Russia blunder — and the dividend trap is explained as a trap rather than a strategy: the yield you can see is backward-looking.

Watch

The recording lives on the Neuvottelija channel: Sijoittaminen noin 50 minuutissa | Merja Mähkä Esa Juntunen | Neuvottelija 214. A Finnish edition of this episode is published at www.neuvottelija.fi.

In depth

The Neuvottelija AI editions carry a long-form write-up of this episode: English · suomeksi.

Go deeper

People and topics

Guests: Merja Mähkä, Esa Juntunen

Topics: Investing & Markets

AI and agent resources


Source and content status

Provenance: Finnish source: Owner page assembled from YouTube metadata, the neuvottelija.fi episode record and the publisher's own chapter marks, translated one for one; their spacing is irregular and matches the recording. No transcript is published here — the channel has no English caption track for this episode and the Finnish one is YouTube's automatic track. Both guests are promoting books published the same autumn and all three participants discuss their own portfolios; nothing in the episode is investment advice, which the long-form write-up in the Neuvottelija AI editions states.. English subtitles: not available on this page; this is an episode summary, not a curated transcript. QA coverage 0% (metadata only). Original episode: neuvottelija.fi. Imported 2026-09-20 · last reviewed 2026-09-20. Passages the source audio left genuinely ambiguous are marked [unclear] rather than guessed.