Episode 17 · 2020-04-29 · 19:55 · Original in Finnish
Digital Marketing and HubSpot | Jussi Liimatainen | Neuvottelija 17
Originally published as “Digitrippi Hubspottiin | Jussi Liimatainen | Neuvottelija 17”
Jussi Liimatainen, author of the book Digitrippi, and Sami Miettinen break down the division of labour between marketing and sales across the funnel, and the difference between outbound and inbound thinking. The episode covers online lead marketing, the role of search visibility, and the mechanics of content and lead capture. The discussion compares B2B and B2C selling through customer counts, deal sizes, and decision processes, and reviews HubSpot's hub structure against Dynamics and Salesforce. It closes on the digital leap triggered by the pandemic and how remote work reshaped meeting practices.
Watch and listen
Key moments
- 00:00 — Inbound thinking and introducing the guest
- 01:30 — Marketing versus sales across the funnel
- 03:00 — From outbound push marketing to inbound
- 04:30 — Online lead marketing and search visibility
- 07:30 — B2B and B2C differences in volume and deal size
- 09:00 — Buying groups gatekeepers and LinkedIn
- 10:30 — HubSpot compared with Dynamics and Salesforce
- 12:00 — Adopting CRM marketing and sales automation
- 13:30 — The pandemic digital leap and the book's relevance
- 16:30 — Meeting practices and Slack as a backchannel
- 18:00 — Why the book was written for boards and management
Summary
Jussi Liimatainen, author of the book Digitrippi, and Sami Miettinen break down the division of labour between marketing and sales across the funnel, and the difference between outbound and inbound thinking. The episode covers online lead marketing, the role of search visibility, and the mechanics of content and lead capture. The discussion compares B2B and B2C selling through customer counts, deal sizes, and decision processes, and reviews HubSpot’s hub structure against Dynamics and Salesforce. It closes on the digital leap triggered by the pandemic and how remote work reshaped meeting practices.
Chapters
- 00:00 — Inbound thinking and introducing the guest
- 01:30 — Marketing versus sales across the funnel
- 03:00 — From outbound push marketing to inbound
- 04:30 — Online lead marketing and search visibility
- 07:30 — B2B and B2C differences in volume and deal size
- 09:00 — Buying groups gatekeepers and LinkedIn
- 10:30 — HubSpot compared with Dynamics and Salesforce
- 12:00 — Adopting CRM marketing and sales automation
- 13:30 — The pandemic digital leap and the book’s relevance
- 16:30 — Meeting practices and Slack as a backchannel
- 18:00 — Why the book was written for boards and management
Watch
The recording lives on the Neuvottelija channel: Digitrippi Hubspottiin | Jussi Liimatainen | Neuvottelija 17. A Finnish edition of this episode is published at www.neuvottelija.fi.
Go deeper
Explore the ideas in depth
Guides connected to this conversation, with frameworks and further reading.
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People and topics
Guests: Jussi Liimatainen
Topics: SaaS & Software