---
title: "Digital Marketing and HubSpot | Jussi Liimatainen | Neuvottelija 17"
titleOriginal: "Digitrippi Hubspottiin | Jussi Liimatainen | Neuvottelija 17"
episodeNumber: "17"
guest: "Jussi Liimatainen"
datePublished: 2020-04-29
duration: "19:55"
youtube: "https://www.youtube.com/watch?v=G_J9fH-xBdE"
captionsVtt: https://www.neuvottelija.com/podcast/episodes/ep17-digitrippi-hubspot-jussi-liimatainen/captions.en.vtt
captionsSrt: https://www.neuvottelija.com/podcast/episodes/ep17-digitrippi-hubspot-jussi-liimatainen/captions.en.srt
originalLanguage: "fi"
topics: ["saas_software"]
subtitleMethod: "none"
provenance: "Owner page assembled from YouTube metadata, the neuvottelija.fi episode record and the published Neuvottelija AI edition summary. No transcript imported."
fiCanonical: "https://www.neuvottelija.fi/fi/episodes/22-digitrippi-hubspottiin-jussi-liimatainen-neuvottelija-17"
canonical: https://www.neuvottelija.com/podcast/episodes/ep17-digitrippi-hubspot-jussi-liimatainen/
---
# Digital Marketing and HubSpot | Jussi Liimatainen | Neuvottelija 17

## Chapters

- [00:00](https://www.youtube.com/watch?v=G_J9fH-xBdE&t=0s) Inbound thinking and introducing the guest
- [01:30](https://www.youtube.com/watch?v=G_J9fH-xBdE&t=90s) Marketing versus sales across the funnel
- [03:00](https://www.youtube.com/watch?v=G_J9fH-xBdE&t=180s) From outbound push marketing to inbound
- [04:30](https://www.youtube.com/watch?v=G_J9fH-xBdE&t=270s) Online lead marketing and search visibility
- [07:30](https://www.youtube.com/watch?v=G_J9fH-xBdE&t=450s) B2B and B2C differences in volume and deal size
- [09:00](https://www.youtube.com/watch?v=G_J9fH-xBdE&t=540s) Buying groups gatekeepers and LinkedIn
- [10:30](https://www.youtube.com/watch?v=G_J9fH-xBdE&t=630s) HubSpot compared with Dynamics and Salesforce
- [12:00](https://www.youtube.com/watch?v=G_J9fH-xBdE&t=720s) Adopting CRM marketing and sales automation
- [13:30](https://www.youtube.com/watch?v=G_J9fH-xBdE&t=810s) The pandemic digital leap and the book's relevance
- [16:30](https://www.youtube.com/watch?v=G_J9fH-xBdE&t=990s) Meeting practices and Slack as a backchannel
- [18:00](https://www.youtube.com/watch?v=G_J9fH-xBdE&t=1080s) Why the book was written for boards and management

## Summary

Jussi Liimatainen, author of the book Digitrippi, and Sami Miettinen break down the division of labour between marketing and sales across the funnel, and the difference between outbound and inbound thinking. The episode covers online lead marketing, the role of search visibility, and the mechanics of content and lead capture. The discussion compares B2B and B2C selling through customer counts, deal sizes, and decision processes, and reviews HubSpot's hub structure against Dynamics and Salesforce. It closes on the digital leap triggered by the pandemic and how remote work reshaped meeting practices.

## Chapters

- [**00:00**](https://www.youtube.com/watch?v=G_J9fH-xBdE&t=0s) — Inbound thinking and introducing the guest
- [**01:30**](https://www.youtube.com/watch?v=G_J9fH-xBdE&t=90s) — Marketing versus sales across the funnel
- [**03:00**](https://www.youtube.com/watch?v=G_J9fH-xBdE&t=180s) — From outbound push marketing to inbound
- [**04:30**](https://www.youtube.com/watch?v=G_J9fH-xBdE&t=270s) — Online lead marketing and search visibility
- [**07:30**](https://www.youtube.com/watch?v=G_J9fH-xBdE&t=450s) — B2B and B2C differences in volume and deal size
- [**09:00**](https://www.youtube.com/watch?v=G_J9fH-xBdE&t=540s) — Buying groups gatekeepers and LinkedIn
- [**10:30**](https://www.youtube.com/watch?v=G_J9fH-xBdE&t=630s) — HubSpot compared with Dynamics and Salesforce
- [**12:00**](https://www.youtube.com/watch?v=G_J9fH-xBdE&t=720s) — Adopting CRM marketing and sales automation
- [**13:30**](https://www.youtube.com/watch?v=G_J9fH-xBdE&t=810s) — The pandemic digital leap and the book's relevance
- [**16:30**](https://www.youtube.com/watch?v=G_J9fH-xBdE&t=990s) — Meeting practices and Slack as a backchannel
- [**18:00**](https://www.youtube.com/watch?v=G_J9fH-xBdE&t=1080s) — Why the book was written for boards and management

## Watch

The recording lives on the Neuvottelija channel: [Digitrippi Hubspottiin | Jussi Liimatainen | Neuvottelija 17](https://www.youtube.com/watch?v=G_J9fH-xBdE).
A Finnish edition of this episode is published at [www.neuvottelija.fi](https://www.neuvottelija.fi/fi/episodes/22-digitrippi-hubspottiin-jussi-liimatainen-neuvottelija-17).

---

Cite as: Sami Miettinen, Neuvottelija — Digital Marketing and HubSpot | Jussi Liimatainen | Neuvottelija 17, https://www.neuvottelija.com/podcast/episodes/ep17-digitrippi-hubspot-jussi-liimatainen/, 2020-04-29. For quotes include episode 17 and timestamp.