Episode 7 · 2020-03-06 · 25:26 · Recorded in English
Search Funds and ETA | Gautam Basu | Neuvottelija 7
Gautam Basu introduces Sami Miettinen to Entrepreneurship Through Acquisition, the model where you become an entrepreneur by buying an existing company rather than founding a new one. The episode covers the three search fund funding models, the True North Search accelerator concept, and the age profile of Finnish business owners that leaves tens of thousands of companies without a successor. The discussion opens up target screening criteria, the funnel from hundreds of candidates down to a single acquisition, and the psychometric assessment and training of the searcher. It closes on the model's spread across the Nordics and Baltics and its character as impact investing.
Watch and listen
Key moments
- 00:00 — Gautam Basu's background from consultant to acquirer
- 02:00 — ETA as a concept and the three search fund models
- 04:00 — True North Search and the age profile of Finnish owners
- 06:00 — Buy and build platform companies and learnable skills
- 08:00 — Building trust with the seller and moving outside the capital
- 10:00 — Psychometric assessment strengths and development areas
- 12:00 — Search strategy investment criteria and the screening funnel
- 14:00 — Deal structure and financing options
- 16:00 — The Nordics and Baltics plus the US statistics
- 18:00 — Experience versus money at the negotiating table
- 20:00 — A long investment horizon and impact investing
- 22:00 — The seller staying on and two person searches
- 24:00 — Community coaching and upcoming events
Summary
Gautam Basu introduces Sami Miettinen to Entrepreneurship Through Acquisition, the model where you become an entrepreneur by buying an existing company rather than founding a new one. The episode covers the three search fund funding models, the True North Search accelerator concept, and the age profile of Finnish business owners that leaves tens of thousands of companies without a successor. The discussion opens up target screening criteria, the funnel from hundreds of candidates down to a single acquisition, and the psychometric assessment and training of the searcher. It closes on the model’s spread across the Nordics and Baltics and its character as impact investing.
Chapters
- 00:00 — Gautam Basu’s background from consultant to acquirer
- 02:00 — ETA as a concept and the three search fund models
- 04:00 — True North Search and the age profile of Finnish owners
- 06:00 — Buy and build platform companies and learnable skills
- 08:00 — Building trust with the seller and moving outside the capital
- 10:00 — Psychometric assessment strengths and development areas
- 12:00 — Search strategy investment criteria and the screening funnel
- 14:00 — Deal structure and financing options
- 16:00 — The Nordics and Baltics plus the US statistics
- 18:00 — Experience versus money at the negotiating table
- 20:00 — A long investment horizon and impact investing
- 22:00 — The seller staying on and two person searches
- 24:00 — Community coaching and upcoming events
Watch
The recording lives on the Neuvottelija channel: Search funds and ETA | Gautam Basu | Negotiator 7. A Finnish edition of this episode is published at www.neuvottelija.fi.
Go deeper
Explore the ideas in depth
Guides connected to this conversation, with frameworks and further reading.
How to Sell a Company in Finland: An M&A Banker's Guide to a Clean Exit
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Nordic SaaS Valuation & M&A: How AI Reprices Software Companies
How software companies in the Nordics are valued and sold as AI moves inference into the cost of goods sold — where multiples stand in mid-2026, the metrics that get repriced, why vertical SaaS defends its premium, AI due diligence, and the shift from seats to outcomes. Grounded in Translink's SaaS valuation work and Neuvottelija conversations.
Private equity in Finland: active ownership, growth and AI-assisted investor relations
A practical guide to venture capital, growth and buyouts, ownership economics, risks and investor communication — with Pia Santavirta’s Neuvottelija 94 interview and Sami Miettinen’s March 2026 FVCA workshop.
People and topics
Guests: Gautam Basu
Topics: M&A & Exits Investing & Markets
