---
title: "Young Entrepreneurs | Niklas Snäll, Waltteri Helisalo and Luka Mansikka | Negotiator 90"
titleOriginal: "Nuoret yrittäjät | Niklas Snäll Waltteri Helisalo Luka Mansikka | Neuvottelija 90"
episodeNumber: "90"
guest: "Niklas Snäll, Waltteri Helisalo, Luka Mansikka"
datePublished: 2021-07-17
duration: "40:20"
youtube: "https://www.youtube.com/watch?v=eM00jsi4r0U"
originalLanguage: "fi"
topics: ["saas_software","leadership_governance"]
subtitleMethod: "none"
provenance: "Owner page assembled from YouTube metadata, the neuvottelija.fi episode record and the publisher's own chapter marks, translated one for one. The marks are genuine: nineteen of them, with gaps from 59 to nearly 300 seconds, tracking the recording rather than a grid. No transcript is published here — the channel has no English caption track for this episode and the Finnish one is YouTube's automatic track. The three guests were upper-secondary students when this was recorded in July 2021 and are promoting their own product; the health and sleep claims discussed are consumer-product marketing rather than medical advice, and the competing apps and devices named are described by the participants as users of them."
fiCanonical: "https://www.neuvottelija.fi/fi/episodes/102-nuoret-yrittajat-niklas-snall-waltteri-helisalo-luka-mansikk"
canonical: https://www.neuvottelija.com/podcast/episodes/ep90-nuoret-yrittajat-snall-helisalo-mansikka/
---
# Young Entrepreneurs | Niklas Snäll, Waltteri Helisalo and Luka Mansikka | Negotiator 90

English subtitles are not available on this page. This is an episode summary, not a curated transcript.

## Chapters

- [00:00](https://www.youtube.com/watch?v=eM00jsi4r0U&t=0s) Opening teaser: apps, smart rings and the training boom of the pandemic
- [01:45](https://www.youtube.com/watch?v=eM00jsi4r0U&t=105s) Classmates from Lauttasaari secondary school's international programme introduce themselves
- [03:22](https://www.youtube.com/watch?v=eM00jsi4r0U&t=202s) The entrepreneurship competition stand, and pitching to Slush's chief executive
- [05:01](https://www.youtube.com/watch?v=eM00jsi4r0U&t=301s) A health app without separate devices: the phone collects the data
- [06:52](https://www.youtube.com/watch?v=eM00jsi4r0U&t=412s) Google Health, Apple Health and the three basic pillars
- [08:18](https://www.youtube.com/watch?v=eM00jsi4r0U&t=498s) Oura experiences: sleep quality, resting heart rate and the effect of alcohol
- [11:08](https://www.youtube.com/watch?v=eM00jsi4r0U&t=668s) Gamification, or awareness of your own situation
- [12:07](https://www.youtube.com/watch?v=eM00jsi4r0U&t=727s) Nutrition: intermittent fasting apps and tracking meals
- [13:57](https://www.youtube.com/watch?v=eM00jsi4r0U&t=837s) Training programmes, and the problem of busy people
- [15:21](https://www.youtube.com/watch?v=eM00jsi4r0U&t=921s) Too much manual entry kills the usage rate
- [16:30](https://www.youtube.com/watch?v=eM00jsi4r0U&t=990s) App or web: mobile displaces browser services
- [18:56](https://www.youtube.com/watch?v=eM00jsi4r0U&t=1136s) Your own devices, heart-rate vests and smart garments in football
- [21:45](https://www.youtube.com/watch?v=eM00jsi4r0U&t=1305s) Melatonin, magnesium, blue light and ASMR
- [25:04](https://www.youtube.com/watch?v=eM00jsi4r0U&t=1504s) Supplements, and an all-round coaching system
- [27:17](https://www.youtube.com/watch?v=eM00jsi4r0U&t=1637s) Hintsa Performance, Oura in Formula One, and networking
- [30:23](https://www.youtube.com/watch?v=eM00jsi4r0U&t=1823s) A limited company, the team, and freemium or premium
- [33:19](https://www.youtube.com/watch?v=eM00jsi4r0U&t=1999s) Community as part of premium: Facebook, Discord and Clubhouse
- [37:52](https://www.youtube.com/watch?v=eM00jsi4r0U&t=2272s) Coming trends: smart rings and the home training boom
- [39:33](https://www.youtube.com/watch?v=eM00jsi4r0U&t=2373s) Closing words and contact details

## Summary

Upper-secondary students Niklas Snäll, Waltteri Helisalo and Luka Mansikka from the international business programme at Lauttasaari secondary school won an entrepreneurship competition with their health app Nudvi. The idea came out of a school course, and the trio realised it was too good to leave as coursework. The episode's core is a product insight that recurs in several forms: existing health apps demand too much manual entry, so only the most enthusiastic users keep going. Nudvi's premise is to collect the data from elsewhere — the phone and connected devices — rather than requiring a separate smart ring. The host brings his own Oura data, the pricing of intermittent fasting apps and the history of gym programmes, and the conversation closes on the freemium model, the role of community in a premium service, and why a mobile app displaces browser services. The channel's first three-guest episode.

## The retention problem is the product

Every health app can show you a chart. What separates the ones people keep using is how much typing they demand, and the trio's insight is that the entry burden — not the analysis — is where users are lost. That reframes the build: the hard engineering is in acquisition of data, not in presentation of it.

## No extra device

Requiring a ring or a watch selects for people already invested in tracking themselves, which is a small and already-served market. Taking what the phone already has is a worse dataset and a much larger addressable one, and the trade is made deliberately.

## Coursework treated as a product

The origin is a school exercise the three decided not to hand in and forget. That is not a charming detail; it is the decision that produced everything else in the episode.


## Watch

The recording lives on the Neuvottelija channel: [Nuoret yrittäjät | Niklas Snäll Waltteri Helisalo Luka Mansikka | Neuvottelija 90](https://www.youtube.com/watch?v=eM00jsi4r0U).
A Finnish edition of this episode is published at [www.neuvottelija.fi](https://www.neuvottelija.fi/fi/episodes/102-nuoret-yrittajat-niklas-snall-waltteri-helisalo-luka-mansikk).

## In depth

The Neuvottelija AI editions carry a long-form write-up of this episode:
[English](https://www.neuvottelija.com/ai/ep90-nuoret-yrittajat-snall-helisalo-mansikka/) · [suomeksi](https://www.neuvottelija.fi/economy/ep90-nuoret-yrittajat-snall-helisalo-mansikka/).

## Explore the ideas in depth

- [Enterprise AI Agents: Economics, Governance and the Shift From Tools to Workers](https://www.neuvottelija.com/guides/enterprise-ai-agents-economics-and-governance/): A guide to enterprise AI agents — the real cost model behind agent work, why owning your own stack is becoming a strategic question, a working governance framework with approval gates and audit trails, the agent risk matrix, the EU AI Act timeline as it stands, and who captures the productivity gains. Grounded in a real multi-agent lab, two 2026 keynotes, and Neuvottelija conversations.
- [Nordic SaaS Valuation & M&A: How AI Reprices Software Companies](https://www.neuvottelija.com/guides/nordic-saas-valuation-and-ma/): How software companies in the Nordics are valued and sold as AI moves inference into the cost of goods sold — where multiples stand in mid-2026, the metrics that get repriced, why vertical SaaS defends its premium, AI due diligence, and the shift from seats to outcomes. Grounded in Translink's SaaS valuation work and Neuvottelija conversations.

---

Cite as: Sami Miettinen, Neuvottelija — Young Entrepreneurs | Niklas Snäll, Waltteri Helisalo and Luka Mansikka | Negotiator 90, https://www.neuvottelija.com/podcast/episodes/ep90-nuoret-yrittajat-snall-helisalo-mansikka/, 2021-07-17. For quotes include episode 90 and timestamp.