---
title: "Aura Boards | Ville Tolvanen, Juho Jokinen | Neuvottelija 411"
titleOriginal: "Aura Boards | Ville Tolvanen Juho Jokinen | Neuvottelija 411"
episodeNumber: "411"
guest: "Ville Tolvanen, Juho Jokinen"
datePublished: 2026-09-30
duration: "1:08:42"
youtube: "https://www.youtube.com/watch?v=7utTBE84YcE"
originalLanguage: "fi"
topics: ["leadership_governance","ai_enterprise_tech"]
subtitleMethod: "none"
provenance: "Owner page assembled from YouTube metadata, the neuvottelija.fi episode record and the publisher's own chapter marks, translated one for one. The summary was written from the uploader's own Finnish caption track. No English caption track exists, so no transcript is published here. Disclosures carried from the episode: Jokinen has worked with Tolvanen for 19 years, and the host sits on the board of Fredman Group, one of the examples discussed."
fiCanonical: "https://www.neuvottelija.fi/fi/episodes/856-aura-boards-ville-tolvanen-juho-jokinen-neuvottelija-411/"
canonical: https://www.neuvottelija.com/podcast/episodes/ep411-aura-boards-ville-tolvanen-juho-jokinen/
---
# Aura Boards | Ville Tolvanen, Juho Jokinen | Neuvottelija 411

English subtitles are not available on this page. This is an episode summary, not a curated transcript.

## Chapters

- [00:00](https://www.youtube.com/watch?v=7utTBE84YcE&t=0s) Intro: is Aura Boards a revolution in board work?
- [01:00](https://www.youtube.com/watch?v=7utTBE84YcE&t=60s) Ville Tolvanen and Juho Jokinen introduce themselves
- [01:35](https://www.youtube.com/watch?v=7utTBE84YcE&t=95s) Jokinen's career and 19 years with Tolvanen
- [03:39](https://www.youtube.com/watch?v=7utTBE84YcE&t=219s) Revolution or the emperor's new clothes
- [04:29](https://www.youtube.com/watch?v=7utTBE84YcE&t=269s) Tolvanen's hundred board-years and his research on ownership
- [05:50](https://www.youtube.com/watch?v=7utTBE84YcE&t=350s) Why the board's role must be overhauled
- [08:42](https://www.youtube.com/watch?v=7utTBE84YcE&t=522s) Finnish companies neither grow nor make money
- [09:51](https://www.youtube.com/watch?v=7utTBE84YcE&t=591s) Lifeline Ventures and failed investments
- [10:48](https://www.youtube.com/watch?v=7utTBE84YcE&t=648s) The owner creates opportunities, the board creates tomorrow
- [11:17](https://www.youtube.com/watch?v=7utTBE84YcE&t=677s) An investment banker's view of owners and boards
- [12:45](https://www.youtube.com/watch?v=7utTBE84YcE&t=765s) A board seat is not an honour
- [14:16](https://www.youtube.com/watch?v=7utTBE84YcE&t=856s) Why the board is stuck in the analogue age
- [15:58](https://www.youtube.com/watch?v=7utTBE84YcE&t=958s) Cultural change and we over me
- [17:46](https://www.youtube.com/watch?v=7utTBE84YcE&t=1066s) Board power without the owner's euros
- [20:14](https://www.youtube.com/watch?v=7utTBE84YcE&t=1214s) Board study: how much time goes to the future
- [20:52](https://www.youtube.com/watch?v=7utTBE84YcE&t=1252s) The target: 80 percent on the future
- [22:01](https://www.youtube.com/watch?v=7utTBE84YcE&t=1321s) The Ferrari team and the power of teamwork
- [22:59](https://www.youtube.com/watch?v=7utTBE84YcE&t=1379s) Board as a Service and the Linux model
- [24:33](https://www.youtube.com/watch?v=7utTBE84YcE&t=1473s) An AI situation room from three financial statements
- [25:32](https://www.youtube.com/watch?v=7utTBE84YcE&t=1532s) The machine calculates, the human decides
- [26:52](https://www.youtube.com/watch?v=7utTBE84YcE&t=1612s) Whose AI is best
- [28:16](https://www.youtube.com/watch?v=7utTBE84YcE&t=1696s) Fredman Group and the Peltolan Pussi ERP project
- [31:47](https://www.youtube.com/watch?v=7utTBE84YcE&t=1907s) The thousand-day strategy and the annual plan
- [33:35](https://www.youtube.com/watch?v=7utTBE84YcE&t=2015s) Looking ahead without leaning on AI
- [36:31](https://www.youtube.com/watch?v=7utTBE84YcE&t=2191s) Example: a machine shop and a postponed large order
- [40:10](https://www.youtube.com/watch?v=7utTBE84YcE&t=2410s) Shared data replaces the CEO's filter
- [41:02](https://www.youtube.com/watch?v=7utTBE84YcE&t=2462s) An AI agent in the board's discussion channel
- [43:23](https://www.youtube.com/watch?v=7utTBE84YcE&t=2603s) Independent agent or digital twin
- [45:22](https://www.youtube.com/watch?v=7utTBE84YcE&t=2722s) Organisational memory and AI's context limits
- [47:22](https://www.youtube.com/watch?v=7utTBE84YcE&t=2842s) The chair as conductor
- [50:00](https://www.youtube.com/watch?v=7utTBE84YcE&t=3000s) Strategy days in the Alps and real-time minutes
- [53:37](https://www.youtube.com/watch?v=7utTBE84YcE&t=3217s) Security and trade secrets in the AI era
- [54:47](https://www.youtube.com/watch?v=7utTBE84YcE&t=3287s) Board portals and the Admincontrol opportunity
- [55:28](https://www.youtube.com/watch?v=7utTBE84YcE&t=3328s) The board is as cheap as soap
- [57:31](https://www.youtube.com/watch?v=7utTBE84YcE&t=3451s) Too many companies, too few good entrepreneurs
- [59:13](https://www.youtube.com/watch?v=7utTBE84YcE&t=3553s) Venture capital, private equity and family firms
- [1:00:48](https://www.youtube.com/watch?v=7utTBE84YcE&t=3648s) The Piedmont camp and an open community
- [1:03:00](https://www.youtube.com/watch?v=7utTBE84YcE&t=3780s) What Aura Boards changes in practice
- [1:04:38](https://www.youtube.com/watch?v=7utTBE84YcE&t=3878s) A forecast and a CFO for every company
- [1:06:47](https://www.youtube.com/watch?v=7utTBE84YcE&t=4007s) How to join Aura Boards
- [1:07:05](https://www.youtube.com/watch?v=7utTBE84YcE&t=4025s) Verdict: revolution or the emperor's new clothes
- [1:07:56](https://www.youtube.com/watch?v=7utTBE84YcE&t=4076s) Finland's best Rolodex and the Neuvottelija inner circle

## Summary

**The claim.** Ville Tolvanen, who counts a hundred board-years across three decades, argues that the Finnish board is badly underused because its form dates from the analogue age: information took weeks to compile, so the board came to look at results already achieved and supervised the CEO. Now even a small company has near-real-time information on markets, competitors and its own results, so the board can take on a new task. His formulation, first set out in the 2021 Board as a Service episode: **the owner creates the opportunities, the board creates tomorrow, and management delivers the results.** He also argues that boards rarely change while CEOs often do: *"Replace the board chair, not the CEO."*

**What Aura Boards is.** Tolvanen describes it as a cultural change resting on four parts: an ideology of leading tomorrow (*"we over me"*), tools (a thousand-day strategy model, an annual plan, key metrics and the board's own annual plan), methods (meetings run as development workshops) and an AI situation room built from the last three years' financial statements, the strategy and the budget. What changed since BaaS, he says, is AI: even a small company now has *"a listed-company CFO, a McKinsey consultant and a good board chair"* at its disposal. The principle is explicit: *"We don't ask AI what we should do. The machine calculates, the human decides."*

**What changes.** Reporting moves out of the meeting into a real-time board channel, and Tolvanen aims for 80 percent of board time on the future. A Finnish board study found boards spend about 40 percent and consider about 60 percent right (Tampere Chamber of Commerce and Talentree, 828 respondents, 2024; Jokinen recalled the figures in the episode as 39 and 57). Every board member brings their own AI, and the models are run against each other. Miettinen describes an independent agent and a digital twin as the two ways to bring an agent into the board's channel.

**How it works.** A machine shop that sees a big customer postpone orders reacts in the channel in April rather than at a meeting six weeks later. Miettinen describes offering, as a Fredman Group board member, to support an ERP project at no charge; Tolvanen holds this up as the modern board member. At strategy days in the Alps, Tolvanen dictated a memo after each session and had AI summarise each day's decisions, replacing slide presentations with documented live discussion.

**Evidence and limits.** The evidence so far is Tolvanen's own: all five of his companies have joined, and the discussion has changed. Miettinen names the main limitation: building a lasting organisational memory with AI is *"bloody hard"*, and no solution is offered. Tolvanen dismisses security concerns, arguing that Finnish company information is largely public, although board material such as acquisition and financing plans often is not. The verdict of both challengers is that it is a revolution rather than the emperor's new clothes, still at *"white paper plus"* level and missing the technical solutions.

## A note on the source

The summary rests on the uploader's own Finnish caption track. Tolvanen's figures on Lifeline Ventures and on CEO turnover are his own and are not supported with data in the episode. A broader guide combining this episode with the BaaS, strategy and OKR episodes is published in the AI editions.

## Watch

The recording lives on the Neuvottelija channel: [Aura Boards | Ville Tolvanen Juho Jokinen | Neuvottelija 411](https://www.youtube.com/watch?v=7utTBE84YcE).
A Finnish edition of this episode is published at [www.neuvottelija.fi](https://www.neuvottelija.fi/fi/episodes/856-aura-boards-ville-tolvanen-juho-jokinen-neuvottelija-411/).

## In depth

The Neuvottelija AI editions carry a long-form write-up of this episode:
[English](https://www.neuvottelija.com/ai/ep411-aura-boards-ville-tolvanen-juho-jokinen/) · [suomeksi](https://www.neuvottelija.fi/tools/ep411-aura-boards-ville-tolvanen-juho-jokinen/).

## Explore the ideas in depth

- [Enterprise AI Agents: Economics, Governance and the Shift From Tools to Workers](https://www.neuvottelija.com/guides/enterprise-ai-agents-economics-and-governance/): A guide to enterprise AI agents — the real cost model behind agent work, why owning your own stack is becoming a strategic question, a working governance framework with approval gates and audit trails, the agent risk matrix, the EU AI Act timeline as it stands, and who captures the productivity gains. Grounded in a real multi-agent lab, two 2026 keynotes, and Neuvottelija conversations.
- [Nordic SaaS Valuation & M&A: How AI Reprices Software Companies](https://www.neuvottelija.com/guides/nordic-saas-valuation-and-ma/): How software companies in the Nordics are valued and sold as AI moves inference into the cost of goods sold — where multiples stand in mid-2026, the metrics that get repriced, why vertical SaaS defends its premium, AI due diligence, and the shift from seats to outcomes. Grounded in Translink's SaaS valuation work and Neuvottelija conversations.

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Cite as: Sami Miettinen, Neuvottelija — Aura Boards | Ville Tolvanen, Juho Jokinen | Neuvottelija 411, https://www.neuvottelija.com/podcast/episodes/ep411-aura-boards-ville-tolvanen-juho-jokinen/, 2026-09-30. For quotes include episode 411 and timestamp.