---
title: "Corporate video and podcast strategy | Rami Kurimo | Negotiator 28"
titleOriginal: "#neuvottelija 28 - Yritysten Tubestrategia (Rami Kurimo)"
episodeNumber: "28"
guest: "Rami Kurimo"
datePublished: 2020-07-29
duration: "1:12:39"
youtube: "https://www.youtube.com/watch?v=S70eSuFq6j4"
captionsVtt: https://www.neuvottelija.com/podcast/episodes/ep28-yritysten-podcast-ja-videostrategia-rami-kurimo/captions.en.vtt
captionsSrt: https://www.neuvottelija.com/podcast/episodes/ep28-yritysten-podcast-ja-videostrategia-rami-kurimo/captions.en.srt
originalLanguage: "fi"
topics: ["ai_enterprise_tech"]
subtitleMethod: "none"
provenance: "Owner page assembled from YouTube metadata, the neuvottelija.fi episode record and the published Neuvottelija AI edition summary. No transcript imported."
fiCanonical: "https://www.neuvottelija.fi/fi/episodes/34-neuvottelija-28-yritysten-tubestrategia-rami-kurimo"
canonical: https://www.neuvottelija.com/podcast/episodes/ep28-yritysten-podcast-ja-videostrategia-rami-kurimo/
---
# Corporate video and podcast strategy | Rami Kurimo | Negotiator 28

## Chapters

- [00:00](https://www.youtube.com/watch?v=S70eSuFq6j4&t=0s) The breakthrough of video podcasts in Finland
- [03:30](https://www.youtube.com/watch?v=S70eSuFq6j4&t=210s) Puheenaihe's slow start: sixteen subscribers in six months
- [07:00](https://www.youtube.com/watch?v=S70eSuFq6j4&t=420s) Why companies still think in landing-page logic
- [10:30](https://www.youtube.com/watch?v=S70eSuFq6j4&t=630s) Invite the influencer, or go on their channel instead
- [14:00](https://www.youtube.com/watch?v=S70eSuFq6j4&t=840s) Rahapodi as an example of a corporate podcast that works
- [17:30](https://www.youtube.com/watch?v=S70eSuFq6j4&t=1050s) Radio-format jingles do not belong in a podcast
- [21:00](https://www.youtube.com/watch?v=S70eSuFq6j4&t=1260s) Host-read ads versus a pre-produced spot
- [24:30](https://www.youtube.com/watch?v=S70eSuFq6j4&t=1470s) Platform-native content and the logic of TikTok
- [28:00](https://www.youtube.com/watch?v=S70eSuFq6j4&t=1680s) Organic reach: where a new viewer actually comes from
- [31:30](https://www.youtube.com/watch?v=S70eSuFq6j4&t=1890s) YouTube as a search engine and why timing matters
- [35:00](https://www.youtube.com/watch?v=S70eSuFq6j4&t=2100s) Controversial topics travel — and so does regularity
- [38:30](https://www.youtube.com/watch?v=S70eSuFq6j4&t=2310s) The technical minimum: a phone and a lav mic will do
- [42:00](https://www.youtube.com/watch?v=S70eSuFq6j4&t=2520s) Thumbnail and title decide the click
- [45:30](https://www.youtube.com/watch?v=S70eSuFq6j4&t=2730s) A running number tells people how deep the catalogue is
- [49:00](https://www.youtube.com/watch?v=S70eSuFq6j4&t=2940s) Personal brand versus a faceless corporate brand
- [52:30](https://www.youtube.com/watch?v=S70eSuFq6j4&t=3150s) Networking is a by-product, not the goal
- [56:00](https://www.youtube.com/watch?v=S70eSuFq6j4&t=3360s) The gatekeeper is gone; choose inclusivity
- [59:30](https://www.youtube.com/watch?v=S70eSuFq6j4&t=3570s) Building a community around the content: groups and Discord
- [63:00](https://www.youtube.com/watch?v=S70eSuFq6j4&t=3780s) Hiding comments and the like ratio is a mistake
- [66:30](https://www.youtube.com/watch?v=S70eSuFq6j4&t=3990s) Cost efficiency against linear television
- [70:00](https://www.youtube.com/watch?v=S70eSuFq6j4&t=4200s) Start, and give yourself a deadline

## Summary

Rami Kurimo of the Puheenaihe podcast unpacks why corporate video content fails so often: companies port landing-page logic onto platforms that reward regularity, native format and a recognisable human being. The conversation covers the role of guests, radio-style jingles as an anti-pattern, host-read ads versus pre-rolls, platform-native content from TikTok to LinkedIn, thumbnails and titles, running episode numbers, and why hiding comments is a beginner's mistake.

## Chapters

- [**00:00**](https://www.youtube.com/watch?v=S70eSuFq6j4&t=0s) — The breakthrough of video podcasts in Finland
- [**03:30**](https://www.youtube.com/watch?v=S70eSuFq6j4&t=210s) — Puheenaihe's slow start: sixteen subscribers in six months
- [**07:00**](https://www.youtube.com/watch?v=S70eSuFq6j4&t=420s) — Why companies still think in landing-page logic
- [**10:30**](https://www.youtube.com/watch?v=S70eSuFq6j4&t=630s) — Invite the influencer, or go on their channel instead
- [**14:00**](https://www.youtube.com/watch?v=S70eSuFq6j4&t=840s) — Rahapodi as an example of a corporate podcast that works
- [**17:30**](https://www.youtube.com/watch?v=S70eSuFq6j4&t=1050s) — Radio-format jingles do not belong in a podcast
- [**21:00**](https://www.youtube.com/watch?v=S70eSuFq6j4&t=1260s) — Host-read ads versus a pre-produced spot
- [**24:30**](https://www.youtube.com/watch?v=S70eSuFq6j4&t=1470s) — Platform-native content and the logic of TikTok
- [**28:00**](https://www.youtube.com/watch?v=S70eSuFq6j4&t=1680s) — Organic reach: where a new viewer actually comes from
- [**31:30**](https://www.youtube.com/watch?v=S70eSuFq6j4&t=1890s) — YouTube as a search engine and why timing matters
- [**35:00**](https://www.youtube.com/watch?v=S70eSuFq6j4&t=2100s) — Controversial topics travel — and so does regularity
- [**38:30**](https://www.youtube.com/watch?v=S70eSuFq6j4&t=2310s) — The technical minimum: a phone and a lav mic will do
- [**42:00**](https://www.youtube.com/watch?v=S70eSuFq6j4&t=2520s) — Thumbnail and title decide the click
- [**45:30**](https://www.youtube.com/watch?v=S70eSuFq6j4&t=2730s) — A running number tells people how deep the catalogue is
- [**49:00**](https://www.youtube.com/watch?v=S70eSuFq6j4&t=2940s) — Personal brand versus a faceless corporate brand
- [**52:30**](https://www.youtube.com/watch?v=S70eSuFq6j4&t=3150s) — Networking is a by-product, not the goal
- [**56:00**](https://www.youtube.com/watch?v=S70eSuFq6j4&t=3360s) — The gatekeeper is gone; choose inclusivity
- [**59:30**](https://www.youtube.com/watch?v=S70eSuFq6j4&t=3570s) — Building a community around the content: groups and Discord
- [**63:00**](https://www.youtube.com/watch?v=S70eSuFq6j4&t=3780s) — Hiding comments and the like ratio is a mistake
- [**66:30**](https://www.youtube.com/watch?v=S70eSuFq6j4&t=3990s) — Cost efficiency against linear television
- [**70:00**](https://www.youtube.com/watch?v=S70eSuFq6j4&t=4200s) — Start, and give yourself a deadline

## Watch

The recording lives on the Neuvottelija channel: [#neuvottelija 28 - Yritysten Tubestrategia (Rami Kurimo)](https://www.youtube.com/watch?v=S70eSuFq6j4).
A Finnish edition of this episode is published at [www.neuvottelija.fi](https://www.neuvottelija.fi/fi/episodes/34-neuvottelija-28-yritysten-tubestrategia-rami-kurimo).

---

Cite as: Sami Miettinen, Neuvottelija — Corporate video and podcast strategy | Rami Kurimo | Negotiator 28, https://www.neuvottelija.com/podcast/episodes/ep28-yritysten-podcast-ja-videostrategia-rami-kurimo/, 2020-07-29. For quotes include episode 28 and timestamp.