---
title: "Investor School and Little Entrepreneurs | Mikko Nurminen and Timo Holmström | Negotiator 113"
titleOriginal: "Sijoittajakoulu ja pikkuyrittäjät | Nurminen Holmström | #neuvottelija 113"
episodeNumber: "113"
guest: "Mikko Nurminen, Timo Holmström"
datePublished: 2021-12-19
duration: "52:51"
youtube: "https://www.youtube.com/watch?v=h_O2N7ZsWwE"
originalLanguage: "fi"
topics: ["investing_markets","leadership_governance"]
subtitleMethod: "none"
provenance: "Owner page assembled from YouTube metadata and the neuvottelija.fi episode record. No chapter marks are published here: the publisher's list holds only two marks, at 0:00 and 0:49, and it is a split of the show-note text rather than a chapter list, so republishing it would assert timestamps that do not hold. No transcript is published either — the channel has no English caption track for this episode and the Finnish one is YouTube's automatic track. Both guests run the programmes they describe and the episode is promotional for both; encouraging sixteen-year-olds to open securities accounts is a contested aim in financial education and no one arguing against it is present. Nothing in the episode is investment advice."
fiCanonical: "https://www.neuvottelija.fi/fi/episodes/139-sijoittajakoulu-ja-pikkuyrittajat-nurminen-holmstrom-neuvott"
canonical: https://www.neuvottelija.com/podcast/episodes/ep113-sijoittajakoulu-ja-pikkuyrittajat-nurminen-holmstrom/
---
# Investor School and Little Entrepreneurs | Mikko Nurminen and Timo Holmström | Negotiator 113

English subtitles are not available on this page. This is an episode summary, not a curated transcript.

## Summary

Two initiatives with one shared observation: financial matters are not learned in theory. Mikko Nurminen's Little Entrepreneurs brings a programme into primary schools where ten- and eleven-year-olds found a real company and end up selling their products to a real customer, and the decisive moment is when money changes hands. Timo Holmström's Investor School does not aim to tell pupils about investing but to get a sixteen-year-old actually to open a securities account; the essential ingredient is community, because for young people social incentives do the work. The episode also covers a charity portfolio for low-income young people, why an entrepreneur needs investor education most of all, and the entrepreneur's social security.

## The moment money moves

A classroom exercise in which nothing is at stake teaches the vocabulary and not the thing. Nurminen's programme runs until a real customer pays real money, and his claim is that the learning is concentrated almost entirely in that transaction. It is a strong claim and an easy one to test.

## An account, not a syllabus

Holmström's measure of success is unusually concrete: a sixteen-year-old who has opened a securities account. Stating the objective that way makes the programme falsifiable, and it is harder to reach than any amount of coverage.

## Social incentives do the work

For this age group the deciding factor is who else is doing it. That makes the community around the programme the active ingredient and the material the delivery mechanism, which is the reverse of how financial education is usually designed.


## Watch

The recording lives on the Neuvottelija channel: [Sijoittajakoulu ja pikkuyrittäjät | Nurminen Holmström | #neuvottelija 113](https://www.youtube.com/watch?v=h_O2N7ZsWwE).
A Finnish edition of this episode is published at [www.neuvottelija.fi](https://www.neuvottelija.fi/fi/episodes/139-sijoittajakoulu-ja-pikkuyrittajat-nurminen-holmstrom-neuvott).

## In depth

The Neuvottelija AI editions carry a long-form write-up of this episode:
[English](https://www.neuvottelija.com/ai/ep113-sijoittajakoulu-ja-pikkuyrittajat-nurminen-holmstrom/) · [suomeksi](https://www.neuvottelija.fi/economy/ep113-sijoittajakoulu-ja-pikkuyrittajat-nurminen-holmstrom/).

---

Cite as: Sami Miettinen, Neuvottelija — Investor School and Little Entrepreneurs | Mikko Nurminen and Timo Holmström | Negotiator 113, https://www.neuvottelija.com/podcast/episodes/ep113-sijoittajakoulu-ja-pikkuyrittajat-nurminen-holmstrom/, 2021-12-19. For quotes include episode 113 and timestamp.