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Alright, welcome to the Neuvottelija channel. I have Veli-Matti Kurkela

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as my guest. You came all the way from — is it Pyhäntä?

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No, I actually came from Oulu, even further north.

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Ah, okay. Right. But don't you have several locations? So you're Salvos's

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CEO? Yes, yes. Well, in Pyhäntä

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we have our factory, but then we do have offices. We have them

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a bit all around Finland. We have some of our administration in Kempele.

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Right — mainly just to cheer you up, I brought out

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this Tappara mug. Now we're really twisting the knife in the wound, yes,

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yes. Tappara keeps steaming along — from an Oulu perspective a little

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too well. It's wonderful, wonderful! But our topic is the construction industry's

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distress — though couldn't you say that your business, this kind of garden and

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leisure and summer cottage construction, isn't quite as dreadful — but

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could you share a couple of observations about the construction sector in Finland?

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Yeah, well, construction has really taken a beating in recent years, and

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the market there has been carved up anew — there's been an absolutely staggering number

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of bankruptcies. Especially single-family home and residential construction is

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still in a pretty difficult situation, but then on the other hand

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there are certain sectors — road and infrastructure construction seems to be going quite well,

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and it sounds like commercial premises and these wellness facilities

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are doing more or less okay. And then of course, in our market,

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garden buildings, and in leisure-time buildings too a certain

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segment, are still, let's say, okay — so the situation is somewhat

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polarized, let's put it that way.

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Yeah, that's how it is. So everything's just awful. I mean, as someone who owns

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an apartment in central Helsinki, it's a bit nasty to look at that minus 20

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percent we've seen here. But since it hasn't been realized, it

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doesn't affect my life. This episode really is made in commercial collaboration

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with Salvos. But let's discuss that a bit more, then,

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from a personal angle. Over the years I've been having discussions with the board — that is, my wife —

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about whether we should have our own summer cottage too. So

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the situation we have is — greetings to my mother, by the way —

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there's a zoned waterfront lot over in Sysmä. There are a couple of

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cousins' summer cottages already standing there, and okay,

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it's about — is it 2 hours 40 minutes — so I suppose it wouldn't be

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a completely unbearable trip. You probably see situations like this

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quite a lot — so how do you tackle something like that?

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Well yes, I can certainly say that I can take your wife's

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side. Yeah, probably — even Mauno the dachshund would like this.

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Absolutely. Absolutely. Yeah, for sure. And maybe, well, yes —

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especially now that there's been migration toward these urban centers -- I mean

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housing is concentrating and the countryside is emptying out, and that trend seems

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like it's just continuing. So there's this thing where there's an inheritance

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plot, or there's an old family homestead,

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if you have good memories and you'd want to build something there,

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or, let's say, there might already be a cottage there, or an old detached house,

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or something like that. But that distance of yours is actually pretty normal --

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I don't remember exactly. That cottage barometer came out

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from the Council of State just recently, and I think it actually defined the

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average distance to the cottage. I don't remember -- it probably wasn't quite that long, but

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it was, I believe, well over 100 km on average, if I recall,

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so we're well within, let's say, the margin, so to speak.

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Yeah -- Petri Roininen, who's been my guest the most times,

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well, I've joked a bit that my idea of a Northern Finland holiday is

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going to the Flamingo Hotel in Vantaa. But, well, I am a bit of a

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village nature person, so to speak, and I do have good memories from there, but

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then during COVID there was this huge boom, and back then it kind of

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tempted me -- wouldn't it be great to do this kind of second-location work

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out there in nature. But hasn't that trend faded a bit --

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at least a little, that trend has turned downward a bit. Well, maybe from its very

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peak, but if you think about it, when it comes to living --

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living in growth centers, these days, when the per-square-meter construction costs are

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genuinely still really, really high, and

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consumers still prefer to live in the centers,

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want to live close to services, and then they're willing

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to compromise on square meters, and then things like these extra little conveniences

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are pure luxury in a growth center, so then as a counterbalance to that,

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the payoff is that you get outside the growth center,

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so that you have your own beach or something like that -- these days that's quite a

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luxury thing, yeah. And there's just a bit of a

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peaty, humus-type bottom there, but I suppose you can dredge those too. And -- well, maybe

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we'll get to that 30-square-meter rule later, but there I had a friend

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and board member and owner, Petter Fredman -- he, in one

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earlier episode this year -- it hasn't even been a year yet, but

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he was raving about northern Finland, and then I happened to read that Helsingin Sanomat

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article about the Rovaniemi Airbnb dispute, so maybe there's

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maybe something to that too, apparently -- when people want more usage efficiency out of these apartments and

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then maybe bring in garden buildings and other things too. But at the same

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time our decision-makers don't really know what kind of

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laws to put in place for these. Have you looked into that? Well, yeah, that's of course

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a bit related to my own question -- it's more about the accommodation business

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not quite directly about the cottage business itself, but yeah,

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that's -- well, the situation in Rovaniemi is quite peculiar. I mean,

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the same situation exists in bigger cities too, generally,

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when it comes to short-term rentals, but in Rovaniemi it's really

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escalated, because the problem there, as I understand it, is that

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the tourism business is so seasonal -- let's say it's

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four months, say, but that's still such a short time that if

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you look at it from a hotel developer's perspective, then, because of that

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season, it's not really sensible to build. And then again,

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on the other hand, no hotel capacity gets built, which then leads to

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these resort-type alternatives being used instead, which have of course

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increased a lot. So someone buys a piece of land and there

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invests in these separate small cottage-type units, sort of

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studio-apartment-sized or a bit bigger with panoramic windows, and then there's some

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bigger -- say some restaurant-and-spa facility there

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where people go to eat and so on. So that's another

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concept -- a whole story in itself as to why it's really taken off, but

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even that capacity has grown too slowly relative to visitor numbers,

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which somehow leads to a situation where, since demand is greater than

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supply, it drives up short-term rental rates. Mm.

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which of course, in an extreme case, leads to there not being

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enough other capacity there, and then of course there are also these

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side effects -- if you live in the same apartment block that has 25 units,

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of which 20 are used for short-term rental, that can make your life quite

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unsettled, which partly disturbs

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the residents. And then, on the other hand, you also run into

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zoning regulations and things like that -- whether you're even allowed to run this kind of

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accommodation business there. These are really awkward, difficult

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yeah, difficult situations, and there it's now

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threatening to escalate quite a bit in Rovaniemi. Yeah, and I was recently

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I always do a long trip every couple of years, usually a bit around Norway,

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hiking, and up there in the northeast, [unclear] --

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in northwestern Finland -- actually, this is embarrassing, I still have to admit, I just --

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well, anyway, we traveled through there, right around the Levi

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area, and there was exactly the kind of thing you mentioned -- it's sort of

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a hub like that, and then cottages around it. But isn't this -- by the way, isn't 'salvos' itself

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some kind of terrible log-construction term? Yeah, it's like, well,

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logs need to be joined together at the corner somehow. There are

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dovetail joints, cross corners, and then there's a miter corner and all sorts. So

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that joint is called a 'salvos' [a corner-notch log joint].

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Yeah, folk tradition. Right, right. But doesn't this concept, in principle,

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fit that too a little? It's sort of like -- well, I don't know, at Vierumäki

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I visit sometimes. I'm not very athletic, but in a way it's

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a nice sort of cottage-village thing too. Yeah, yeah,

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yeah, yeah, yeah. And we, this year,

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actually just -- well, delivered -- a 40-accommodation-module

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complex -- or rather, we delivered the modules, it wasn't

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built on-site. That's the more precise term, but anyway,

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to Ounasvaara in Rovaniemi, for this kind of use, and

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yeah, exactly. Well, this year -- last year we had 600 modules

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come out of the factory finished. We have quite good capacity to make

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solutions like that, so we were able to deliver -- if I remember correctly,

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it was maybe at the end of March when we reached the agreement with this

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client, and then it had to be delivered by the end of October, so that's a pretty

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fast pace. And we made it in time -- it worked out. Mm.

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But that's exactly the point there -- the investment

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in that room capacity, compared to when you build

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a hotel, mm,

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the per-square-meter cost -- the return on capital is completely different

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in this kind of less heavily built space, which nevertheless

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is a very luxurious, good solution.

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So that's the point -- that's exactly why it tends to go toward this resort model, especially

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given a season like this, toward this kind of resort-type approach instead of that hotel

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investment. Of course, one solution could be that

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up in Lapland too, I've thought about this a lot -- how

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you could get -- because right now winter is the big thing there, but

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Finland's nightless night [midnight sun] is quite a unique case, especially since Central Europe

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seems to be having pretty hot summers. Mm.

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so there's already some amount of foreign tourism just because of that, since

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conditions there are humane. Yeah. That autumn-foliage ['ruska'] tourism is totally

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top-notch. That's exactly when the midges have died off. It's sort of

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the perfect, perfect moment. I haven't

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actually been there during summer, during the worst

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black-fly season -- I haven't visited then -- but I do hear

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some stories about it, so that's maybe a small downside.

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Yeah, but that autumn foliage tourism is at least totally top-notch, and it

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is definitely growing. But actually what interested me there was that production model. Maybe we could

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play that a bit in the background here. So in Petter Fredman's

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video, this was shown. We had set up these sort of

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robotics for coffee filters and things like that. But isn't that kind of

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modular leisure construction of yours probably --

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sorry, this is around when he was a guest -- sorry, this question jumps around a bit, but

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I just thought of that Lapland concept -- those were like Lego-type things.

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Don't you have a bit of the same kind of setup? Well, yeah, with the

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difference that we finish the buildings completely, but

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it's the same in the sense that this industrial manufacturing is

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interesting, because it's been tried, and it's been

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developed -- it's been developed a lot in recent

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years, I think, but the challenge there is exactly this:

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logistics -- if we're talking about bigger buildings, like

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a residential solution for your own home,

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some of that is done -- they're brought in ready-made, or

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ready-made modules are brought in. That's been developed, but there's exactly this

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challenge -- the logistics. Logistics are challenging and really

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expensive, so the industrial-manufacturing

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cost benefit gets eaten up by that logistics, and then still you

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end up having to do on-site construction anyway. But then when

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we move to leisure construction, if we think about, say,

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the average floor area of new leisure buildings, based on Statistics Finland's

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data, was something like 60 square meters. Mm, which for us too is kind of

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our so-called

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bread-and-butter work in cottage buildings. Yeah.

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So that's a solution that can, in turn, be industrially

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manufactured quite well. And then of course, when we connect modules,

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we have the ability to join them in a properly sealed way, so we can

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combine two spaces into one, and then we get those

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parts small enough that we can transport them

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cost-effectively too. So we get the benefit of industrial manufacturing, and then

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the transport as well. And if you think again about

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traditional single-family home construction, prefab building has

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been around there for a long time. But move-in-ready suppliers, in turn, aren't

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hugely interested in -- sorry, this leisure-home construction -- for the

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reason that there are actually a couple of reasons. They're quite small,

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and then leisure construction is located out

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outside the growth centers. So you have to haul materials and

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labor out to the countryside, the regions, which is really expensive,

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and so it hasn't really been made cost-effective that way, so

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this industry has traditionally been pretty conservative -- it's been about

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traditional materials supply, where materials are delivered and the customer themselves

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then organizes the construction, either themselves or through subcontractors, or however

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they organize it. So this has really been fertile ground

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for this kind of industrial manufacturing, which is what we've gone into -- we

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-- but we started this first with

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garden buildings, garden saunas, these kinds of storehouse-type buildings, and from there

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we then quickly started developing

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cottage solutions too -- this has changed. So I

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remember -- greetings to my mother's brother, uncle Pate -- I remember

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in my childhood, out there, it was completely built by hand from logs, sort of

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put up as a square. Their cottage, out there -- it's still

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there, and I remember how the guys just hauled those

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long logs there themselves, and then some help came along, and

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they were dragged around the cottage site with a tractor, but

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of course today's people couldn't handle anything like that, no

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way -- you'd have to be quite

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Rambo to build something like that yourself.

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But isn't this -- couldn't you say it's actually become

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incredibly easy now. And in a way, hasn't the municipalities'

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attitude improved too -- that the zoning processes and

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systems have become more sensible -- not to sound too encouraging as a word choice, but

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it's not that big a deal, even though many people fear it'll turn into

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financial ruin and a long project where every budget overruns.

223
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Of course that can always happen in construction, but it is

224
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reasonably easy, this kind of leisure-home

225
00:14:44.440 --> 00:14:47.880
-- well, if you think about it, today we're able to

226
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-- part of our own service concept, in marketing terms, a genuinely turnkey

227
00:14:53.519 --> 00:14:56.199
concept -- we apply for, say, a leisure home permit, which

228
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is still subject to a permit -- we apply for the permit on the customer's behalf and take care of

229
00:14:59.160 --> 00:15:02.800
the necessary groundwork, foundations, and deliver a completely finished building.

230
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The average delivery time from order

231
00:15:06.279 --> 00:15:10.959
to handover is roughly about half a year, so that's the timeframe,

232
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and all the costs are defined in advance. So that product

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-- this manufacturing approach has brought that. But imagine, for example, a situation

234
00:15:17.160 --> 00:15:19.320
where you started building out there in Heinola

235
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a cottage, and tried to organize it constantly from here.

236
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Then, say, materials get taken to the site, and this too is

237
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a challenge -- this material management. If you think, say, that you

238
00:15:30.399 --> 00:15:33.800
have a felt roof going in there, you need to order enough of that felt,

239
00:15:33.800 --> 00:15:36.800
well, Heinola doesn't sound too remote yet,

240
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but you still have to order enough of that

241
00:15:39.560 --> 00:15:42.560
felt, say, in such a quantity that it doesn't run out, because if

242
00:15:42.560 --> 00:15:46.240
it runs out, that's an insane cost. Then if you have to go

243
00:15:46.240 --> 00:15:49.160
in the best case hundreds of kilometers to a hardware store to get that

244
00:15:49.160 --> 00:15:52.040
material, that's expensive, so you end up ordering

245
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extra of it just so it doesn't run out.

246
00:15:54.480 --> 00:15:57.399
Yeah. And then there's the question of how cost-effective the whole thing is, and

247
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then also how much waste gets generated and how

248
00:16:00.160 --> 00:16:04.880
problematic that is in that sense. So --

249
00:16:04.880 --> 00:16:08.199
yeah, in that sense, if we think about our own operations, we're

250
00:16:08.199 --> 00:16:11.759
still able to -- well, take that roll of felt: when it runs out, we cut

251
00:16:11.759 --> 00:16:14.480
the roll right where it's

252
00:16:14.480 --> 00:16:17.680
enough for this building, and then continue with the next one. It's

253
00:16:17.680 --> 00:16:20.759
just so much more efficient and handy with an industrial process

254
00:16:20.759 --> 00:16:23.920
to do that. That distance really

255
00:16:23.920 --> 00:16:26.959
often makes organizing leisure-home construction really challenging, if you don't

256
00:16:26.959 --> 00:16:29.639
get it delivered fully finished. There might already be

257
00:16:29.639 --> 00:16:33.079
cottage-road infrastructure there, but in our

258
00:16:33.079 --> 00:16:37.800
situation, everything would already be done, so in that sense

259
00:16:37.800 --> 00:16:39.959
it sounds pretty scarily easy.

260
00:16:39.959 --> 00:16:42.680
Just great. We can talk about it in more detail over lunch.

261
00:16:42.680 --> 00:16:47.680
Yeah, I'll have to look into it and fine-tune the budget a bit. Speaking of

262
00:16:47.680 --> 00:16:54.079
budgets -- a while back, or a bit further back, when I came back from London,

263
00:16:54.079 --> 00:17:00.440
I bought, out in Suvisaaristo, back then, together with my wife,

264
00:17:00.440 --> 00:17:05.799
a plot, and had a house built on it by, I think, a competitor of Pohjola's design-house company --

265
00:17:05.799 --> 00:17:09.720
Kannustalo -- a mansard-roof house. And then there was a surprise:

266
00:17:09.720 --> 00:17:15.120
since we got a sloped plot, an extra 100 [square meters] suddenly popped up in the basement, and

267
00:17:15.120 --> 00:17:18.199
there was a site foreman who worked all that out, but

268
00:17:18.199 --> 00:17:22.079
I remember it would definitely have been bankruptcy for young Sami,

269
00:17:22.079 --> 00:17:25.760
but then help came along, and the plot was sold, already zoned,

270
00:17:25.760 --> 00:17:30.440
at a profit, and then the next owner made a somewhat smaller,

271
00:17:30.440 --> 00:17:34.640
somewhat less grandiose setup out of it. Yeah. But I do remember there was

272
00:17:34.640 --> 00:17:37.679
-- even though there was that site foreman -- it was quite

273
00:17:37.679 --> 00:17:41.840
painful, because you still had to weigh in on pretty much every single thing

274
00:17:41.840 --> 00:17:45.600
and sweat over it -- like, where's some

275
00:17:45.600 --> 00:17:50.200
block-built basement going to be built here, and who's going to dig it, and so on. There's

276
00:17:50.200 --> 00:17:53.280
a lot of advantage, then, in your model.

277
00:17:53.280 --> 00:17:57.720
Absolutely. Yeah. So, generally speaking,

278
00:17:57.720 --> 00:18:02.240
what's a typical customer like? I've been rambling on a bit here, but

279
00:18:02.240 --> 00:18:05.720
when I was thinking about this most actively, like 10 years ago,

280
00:18:05.720 --> 00:18:09.520
I thought, well, I'm 55 now, so is this maybe a bit

281
00:18:09.520 --> 00:18:13.640
too late -- right in the core age bracket. Exactly

282
00:18:13.640 --> 00:18:17.919
in the core bracket -- actually even a bit young for this.

283
00:18:17.919 --> 00:18:22.760
Let's wait a couple of years. But yeah. What was that thing you mentioned earlier?

284
00:18:22.760 --> 00:18:26.080
Uh, that was the interesting Council of State's cottage barometer that just came out --

285
00:18:26.080 --> 00:18:31.360
was it that over 50% of cottage owners are pensioners, and 80% are over

286
00:18:31.360 --> 00:18:33.840
50 years old? That's interesting in itself -- there's

287
00:18:33.840 --> 00:18:38.720
a pretty big generational shift coming on that basis, so to speak,

288
00:18:38.720 --> 00:18:42.880
but yeah, as for the question of whether you're 'too late' -- well, that's an easy

289
00:18:42.880 --> 00:18:46.360
word to use. So is this a typical situation --

290
00:18:46.360 --> 00:18:50.360
a lot of people think about this: the cottage stock is old, but it's

291
00:18:50.360 --> 00:18:54.039
such that some of it was of course built with great care,

292
00:18:54.039 --> 00:18:57.760
using traditional methods, but expectations have risen quite a bit too,

293
00:18:57.760 --> 00:19:01.320
since people want, for instance, year-round

294
00:19:01.320 --> 00:19:06.720
livability, and electricity, and heating, and fiber-optic internet, so

295
00:19:06.720 --> 00:19:10.440
yeah, yeah, well, especially this remote-work thing has

296
00:19:10.440 --> 00:19:13.240
brought that along, and then there's this consumer attitude where, even if

297
00:19:13.240 --> 00:19:16.440
people say they're not going to live off hauled water, they still

298
00:19:16.440 --> 00:19:20.520
want a fairly upscale solution. Well, exactly --

299
00:19:20.520 --> 00:19:25.640
on cottage condition -- since about a third, according to this same cottage-barometer study,

300
00:19:25.640 --> 00:19:28.880
still -- and it's a really good study, worth reading --

301
00:19:28.880 --> 00:19:32.559
are, so to speak, only in use for a few months a year,

302
00:19:32.559 --> 00:19:37.240
meaning they're left unheated in winter, and especially if it's a board-frame

303
00:19:37.240 --> 00:19:41.919
type of construction, at best there's mineral wool insulation or

304
00:19:41.919 --> 00:19:45.200
something similar -- so a large share of them probably aren't in

305
00:19:45.200 --> 00:19:48.400
great condition, which really raises the question of whether it's worth

306
00:19:48.400 --> 00:19:51.360
renovating or whether you need to replace it. This has quite often been the case where

307
00:19:51.360 --> 00:19:55.679
we've handled the demolition through some subcontractor, and

308
00:19:55.679 --> 00:19:59.880
brought in a completely new solution. But yeah, it's clearly

309
00:19:59.880 --> 00:20:03.640
-- COVID definitely added to that -- people want exactly this:

310
00:20:03.640 --> 00:20:07.400
good internet connections, and these kinds of -- there are these

311
00:20:07.400 --> 00:20:11.679
directional cottage antennas, so that you can get 5G reception a bit

312
00:20:11.679 --> 00:20:15.240
farther out, and so on. So it really

313
00:20:15.240 --> 00:20:19.280
-- people probably want a better level of amenities, but then

314
00:20:19.280 --> 00:20:23.120
the size doesn't need to be so big -- people accept smaller.

315
00:20:23.120 --> 00:20:27.840
Of course families are smaller too, so you don't need that much space either. But

316
00:20:27.840 --> 00:20:32.159
small is actually quite a luxury these days --

317
00:20:32.159 --> 00:20:33.640
small, so -- actually, didn't this come along --

318
00:20:33.640 --> 00:20:38.799
this new Building Act, so Finland actually got something done -- under 30 square meters

319
00:20:38.799 --> 00:20:43.080
it's now easier to build. At first that 30 sounds like

320
00:20:43.080 --> 00:20:49.120
quite a small [area], but it turns out to be enough. Well, it's not just

321
00:20:49.120 --> 00:20:52.640
the only one who'd say so. We do get some of that, where

322
00:20:52.640 --> 00:20:57.000
people want that garden sauna or garden building, and it's 30 square meters and

323
00:20:57.000 --> 00:20:59.960
then, say, a garden sauna of 30 square meters -- okay, so what -- well, then you don't

324
00:20:59.960 --> 00:21:04.679
need much beyond the sauna itself and maybe a small changing room. 30 is pretty generous, so

325
00:21:04.679 --> 00:21:08.240
here you'd have this sauna-cabin thing, with a living room and then a sauna. Ah,

326
00:21:08.240 --> 00:21:12.440
yeah, this is really good, but this is 60 [square meters]. This is half of what we were talking about,

327
00:21:12.440 --> 00:21:15.679
so hopefully we'll often see it done with something smaller too, but yeah,

328
00:21:15.679 --> 00:21:19.559
I do have to say about that -- lawmakers always get criticized, but in my

329
00:21:19.559 --> 00:21:23.320
opinion that -- I think that relates to the new Building

330
00:21:23.320 --> 00:21:26.840
Act and the related bureaucracy-cutting drive, so

331
00:21:26.840 --> 00:21:29.279
I'd assume it relates to the Sipilä government's

332
00:21:29.279 --> 00:21:31.799
bureaucracy-cutting effort -- that it's

333
00:21:31.799 --> 00:21:35.760
a remnant from that, or an end result of that.

334
00:21:35.760 --> 00:21:39.559
So I have to say it's a great reform,

335
00:21:39.559 --> 00:21:43.480
and there had been a lot of worry about what it would

336
00:21:43.480 --> 00:21:46.480
cause -- whether it would make construction go wild and so on --

337
00:21:46.480 --> 00:21:49.720
but at least so far there's no sign of that. There was just an article --

338
00:21:49.720 --> 00:21:54.279
I don't remember which paper -- saying nothing of the sort has been observed.

339
00:21:54.279 --> 00:21:57.440
I do think this kind of thing should be done more boldly

340
00:21:57.440 --> 00:22:01.400
in general too. So indeed, the new Building Act came

341
00:22:01.400 --> 00:22:05.880
into force at the start of the year -- January 2025, so a year ago, at the start of the year,

342
00:22:05.880 --> 00:22:08.919
to clarify. And the point there was that

343
00:22:08.919 --> 00:22:12.320
of course a big reform covers a lot, but the part that's maybe

344
00:22:12.320 --> 00:22:16.840
relevant to this context is that these under-30-square-meter

345
00:22:16.840 --> 00:22:20.559
utility buildings are exempted from the building-permit requirement, meaning

346
00:22:20.559 --> 00:22:24.000
if you have building rights, you can build a garden building under 30 square meters

347
00:22:24.000 --> 00:22:28.679
without a building permit, of course while following the building regulations,

348
00:22:28.679 --> 00:22:31.679
and that's a really great thing -- it shows in

349
00:22:31.679 --> 00:22:35.159
the market too, demand grew, and I think Sweden did

350
00:22:35.159 --> 00:22:38.480
a similar reform earlier and it's been a good thing, and

351
00:22:38.480 --> 00:22:41.679
as a result, purely good things happened -- everybody wins, so

352
00:22:41.679 --> 00:22:47.559
the load on municipal building-control departments eased, and

353
00:22:47.559 --> 00:22:51.000
demand grew, because applying for a building permit is now easier

354
00:22:51.000 --> 00:22:53.640
these days. It's actually a pretty bureaucratic process -- back before,

355
00:22:53.640 --> 00:22:57.080
if you went straight to the local building

356
00:22:57.080 --> 00:23:00.440
office and said, 'Hey, I want to build this, how do I

357
00:23:00.440 --> 00:23:03.840
get a permit,' that doesn't happen anymore today. Now you can go to

358
00:23:03.840 --> 00:23:07.159
various services, permit points and the like, where you then apply for the

359
00:23:07.159 --> 00:23:10.760
permit, and there are still quite a lot of steps, and many people do it

360
00:23:10.760 --> 00:23:14.200
for the first, and only, time in their life, so that's a pretty

361
00:23:14.200 --> 00:23:17.640
difficult thing. Here we saw that when that

362
00:23:17.640 --> 00:23:21.039
bureaucracy was cut on this smaller end, vitality increased,

363
00:23:21.039 --> 00:23:25.200
everybody wins, demand grows, and in my opinion it's just a

364
00:23:25.200 --> 00:23:29.000
great, great reform. Whenever lawmakers get blamed for adding

365
00:23:29.000 --> 00:23:32.159
bureaucracy, here they really deserve credit -- it's just a great thing.

366
00:23:32.159 --> 00:23:35.679
So does this apply in urban, built-up areas too? Yeah, yeah, yeah, yeah, yeah.

367
00:23:35.679 --> 00:23:38.480
Okay. See, I remember that about Suvisaaristo. It was just completely

368
00:23:38.480 --> 00:23:43.559
megalomaniacal. There we had a 5,000-square-meter plot. Back then the zoning allowed 10%, meaning

369
00:23:43.559 --> 00:23:47.640
500 square meters. So then I did it so that I set it up so that

370
00:23:47.640 --> 00:23:51.039
I somewhat assumed it would rise to 20 [percent] at some point, so you'd get a free

371
00:23:51.039 --> 00:23:53.960
extra half, sort of. Okay. Yeah. And then I remember

372
00:23:53.960 --> 00:23:58.559
thinking about it, well, cars -- this megalomaniac place of mine was 274 [square meters] plus a basement,

373
00:23:58.559 --> 00:24:02.159
on top of the 'giant' concept, so I figured we'd probably need

374
00:24:02.159 --> 00:24:05.640
to fit a car in there too, and so on -- and now you can actually do things like that

375
00:24:05.640 --> 00:24:08.080
pretty freely. And this has also increased

376
00:24:08.080 --> 00:24:12.960
-- think about your own home, for instance -- this is, first of all, this remote-work

377
00:24:12.960 --> 00:24:15.480
point there too, where people want to be

378
00:24:15.480 --> 00:24:18.520
working remotely, but then a separate, say, garden

379
00:24:18.520 --> 00:24:20.679
sauna building with a remote-work space, mm,

380
00:24:20.679 --> 00:24:23.600
so, for example, in a family with kids you can go

381
00:24:23.600 --> 00:24:27.799
out there to work remotely and then come back home. It's not a long commute from

382
00:24:27.799 --> 00:24:31.440
your own plot. And there's maybe a sauna too, or otherwise you could

383
00:24:31.440 --> 00:24:35.760
use that same garden building -- say when the teens grow up and you don't want

384
00:24:35.760 --> 00:24:39.240
them hanging around at the ABC [gas-station chain] in the evenings, they can stay there instead, but they're

385
00:24:39.240 --> 00:24:42.120
still under the parents' eye. So that's this kind of extra space in the yard,

386
00:24:42.120 --> 00:24:45.240
and they're really versatile hobby spaces --

387
00:24:45.240 --> 00:24:49.640
band-practice rooms, some use them for painting, some as a podcast studio,

388
00:24:49.640 --> 00:24:53.480
a home gym, yeah -- there are various uses for it. But the point is

389
00:24:53.480 --> 00:24:55.760
that if you have building rights,

390
00:24:55.760 --> 00:24:59.799
you can build it without a building permit, and that's just

391
00:24:59.799 --> 00:25:03.960
a great thing, and this reform is definitely worth

392
00:25:03.960 --> 00:25:08.080
taking advantage of. Well, that's really something -- I'll have to

393
00:25:08.080 --> 00:25:12.720
look into that a bit. I'm actually already pretty content with this

394
00:25:12.720 --> 00:25:18.880
urban life here in central Helsinki. I did live in London

395
00:25:18.880 --> 00:25:21.679
for 13 years. Over there, actually, it's surprisingly free -- people have been able to

396
00:25:21.679 --> 00:25:25.279
build things like townhouse basements and other

397
00:25:25.279 --> 00:25:29.880
stuff in a pretty random way. Whereas here in Finland,

398
00:25:29.880 --> 00:25:34.640
the old culture is that everything has to be really strict, so that's

399
00:25:34.640 --> 00:25:36.559
actually a bit of an outlier globally. Yeah,

400
00:25:36.559 --> 00:25:40.360
it's good if it moves in that direction, because you could of course think,

401
00:25:40.360 --> 00:25:43.480
that if you have, in a way, the cost-effective solution, and then maybe

402
00:25:43.480 --> 00:25:48.559
the other related construction work

403
00:25:48.559 --> 00:25:52.480
is a bit cheaper now that demand has dropped elsewhere,

404
00:25:52.480 --> 00:25:56.080
this could actually be quite a favorable moment. And then maybe the project's

405
00:25:56.080 --> 00:25:59.919
conceptual risk is a bit lower too, since there's more capacity out there

406
00:25:59.919 --> 00:26:04.760
outside your own operation, so it could be a pretty good moment,

407
00:26:04.760 --> 00:26:07.720
so you're not in a boom period where everyone's fighting

408
00:26:07.720 --> 00:26:11.120
over the same resources, so you don't end up watching the costs tick away

409
00:26:11.120 --> 00:26:15.039
absolutely. Yeah. And that's also, in a way,

410
00:26:15.039 --> 00:26:20.840
-- I was just at, uh, Mikko Nurminen's table

411
00:26:20.840 --> 00:26:26.679
over at FiBAN, and about that Airbnb thing we were discussing, that in

412
00:26:26.679 --> 00:26:32.640
the apartment-block side, as a side effect, things like cottage-sharing groups and so on --

413
00:26:32.640 --> 00:26:35.720
if you're not using it yourself all the time, it's

414
00:26:35.720 --> 00:26:38.760
become pretty painless to rent it out too, actually.

415
00:26:38.760 --> 00:26:44.320
Yeah, yeah, yeah. Funny -- I have, out in Puolanka, this

416
00:26:44.320 --> 00:26:46.799
small little sauna cottage, and

417
00:26:46.799 --> 00:26:51.320
well, I bought a plot out there at some point, and

418
00:26:51.320 --> 00:26:54.960
then I built, on-site, out of solid logs, this

419
00:26:54.960 --> 00:26:58.039
well -- 'the cobbler's children have no shoes' -- of course it wasn't industrially prefabricated,

420
00:26:58.039 --> 00:27:02.720
it could only be built on-site, but it was this kind of solid-log

421
00:27:02.720 --> 00:27:07.960
solution. And I built into it a sauna cabin, meaning

422
00:27:07.960 --> 00:27:12.840
there's, say, a ten-square-meter living room, a small kitchen, and then

423
00:27:12.840 --> 00:27:18.080
a sauna and washing facilities. So I thought,

424
00:27:18.080 --> 00:27:20.520
I'd build that first, so that our family would have some kind of

425
00:27:20.520 --> 00:27:24.679
base there, and then maybe later a cottage solution on top of it, and

426
00:27:24.679 --> 00:27:28.960
well, then, because of the busy family years, in the end actual visits

427
00:27:28.960 --> 00:27:34.000
out there have been pretty rare. So I tried it out once I got the place

428
00:27:34.000 --> 00:27:37.159
into shape so it could be rented out, and I've since listed it on Airbnb

429
00:27:37.159 --> 00:27:42.120
and rented it out there. There's really been very good demand for it, in that

430
00:27:42.120 --> 00:27:47.399
of course you need electricity and drinkable water and so on, of course,

431
00:27:47.399 --> 00:27:50.880
for it to actually work. But I was genuinely surprised,

432
00:27:50.880 --> 00:27:54.440
because I thought it was such a small space -- okay, it's about 25

433
00:27:54.440 --> 00:27:59.840
square meters of floor area there -- but there's really been a lot of interest, and even

434
00:27:59.840 --> 00:28:03.559
foreign tourists. Really good reviews have come in, and lots of

435
00:28:03.559 --> 00:28:07.279
thanks for the place. I thought, no, this is too small for that, but

436
00:28:07.279 --> 00:28:10.799
on the contrary, it's been really, really good, and I've

437
00:28:10.799 --> 00:28:14.159
been surprised by it. Then maybe, something I've generally followed -- take, for instance,

438
00:28:14.159 --> 00:28:17.919
Puolanka as an example, which is quite a cottage-rich municipality,

439
00:28:17.919 --> 00:28:21.840
and where, say, Airbnb-style rental hasn't really been used all that much. It's

440
00:28:21.840 --> 00:28:24.440
interesting in that sense -- surprisingly, when you notice how

441
00:28:24.440 --> 00:28:27.679
popular it actually is on the demand side. Yeah, this Mikko Nurminen's

442
00:28:27.679 --> 00:28:31.640
business is Hostaway, which supports Airbnb -- so basically exactly those

443
00:28:31.640 --> 00:28:36.240
-- it handles just that cross-border management. I mean, a unicorn

444
00:28:36.240 --> 00:28:39.399
business -- the guy has really built an incredible business, and

445
00:28:39.399 --> 00:28:42.600
yeah, that's -- I had, as a guest,

446
00:28:42.600 --> 00:28:48.440
Holmström -- was it Timo -- who was a high-school teacher,

447
00:28:48.440 --> 00:28:53.320
and he does this young-entrepreneurs business, and writes

448
00:28:53.320 --> 00:28:56.519
books about it too -- a great guy. So we do have quite a lot of

449
00:28:56.519 --> 00:29:00.399
this kind of expertise in Finland, and maybe digitalization

450
00:29:00.399 --> 00:29:04.640
in general too -- maybe I could do a little rant about

451
00:29:04.640 --> 00:29:09.559
Salvos and its subsidiary Lapeland Oy, in the sense of

452
00:29:09.559 --> 00:29:12.559
how you've organized things -- this instantly-finished

453
00:29:12.559 --> 00:29:16.120
concept seems to be at the core of it, but

454
00:29:16.120 --> 00:29:20.159
well, yeah, yeah, on the Salvos side we make

455
00:29:20.159 --> 00:29:23.399
leisure buildings out of logs -- log construction is our thing -- and of course

456
00:29:23.399 --> 00:29:26.799
on-site building, and the point -- the added value -- is precisely that we

457
00:29:26.799 --> 00:29:29.559
manufacture the buildings industrially to completion, which makes it

458
00:29:29.559 --> 00:29:34.840
easy for customers. And we've wanted to make the whole

459
00:29:34.840 --> 00:29:39.120
product-and-service concept as easy as possible, so if you need a

460
00:29:39.120 --> 00:29:42.200
building permit, we get it on the customer's behalf, and we can do the groundwork, and

461
00:29:42.200 --> 00:29:45.240
make the whole thing as easy as possible -- and this industrial

462
00:29:45.240 --> 00:29:48.679
manufacturing is what makes that possible. And in addition, we also have

463
00:29:48.679 --> 00:29:52.480
a subsidiary, Lapeland, which also has its own factory, and it's its own

464
00:29:52.480 --> 00:29:55.039
operating company, part of the same group,

465
00:29:55.039 --> 00:29:58.200
and what's distinctive for them is that their equivalent buildings are

466
00:29:58.200 --> 00:30:02.000
movable -- they're on wheels, and of course the building material isn't

467
00:30:02.000 --> 00:30:05.120
log -- they're what's called trailer saunas, trailer cottages.

468
00:30:05.120 --> 00:30:12.679
older folks might remember Paavo Väyrynen's thing -- what was it called --

469
00:30:12.679 --> 00:30:16.720
well, I just blanked for a second, but he had some kind of towable cottage

470
00:30:16.720 --> 00:30:21.039
-- because as an MP he had to, in a way, determine his home

471
00:30:21.039 --> 00:30:24.880
municipality, so he had this kind of mobile log

472
00:30:24.880 --> 00:30:30.080
cottage building -- a skid-mounted cottage. Yeah, yeah, a skid cottage, exactly, that's what it was,

473
00:30:30.080 --> 00:30:34.399
yeah. But it's actually been a surprisingly popular,

474
00:30:34.399 --> 00:30:37.559
well-growing business. There's of course an advantage in that

475
00:30:37.559 --> 00:30:41.519
movable solution -- you don't need foundations, and

476
00:30:41.519 --> 00:30:44.000
it's specifically movable, so, for instance, there are a lot of

477
00:30:44.000 --> 00:30:45.640
family-shared plots, and

478
00:30:45.640 --> 00:30:49.640
then you have your own small trailer cottage there, which has

479
00:30:49.640 --> 00:30:54.799
a sauna and living space, a couple of beds, and so on, and

480
00:30:54.799 --> 00:30:57.159
you can then move it if you need to -- it's not tied down

481
00:30:57.159 --> 00:31:00.760
to that plot in any way. There's also a lot of cases where someone likes to

482
00:31:00.760 --> 00:31:03.919
be in Lapland in the winters, but then they also have, say, a

483
00:31:03.919 --> 00:31:06.880
summer place somewhere else, maybe in Kainuu, so they can

484
00:31:06.880 --> 00:31:11.320
move it when needed. Is there, in a way, the issue related to foundations

485
00:31:11.320 --> 00:31:17.279
-- rot and so on -- somehow solved so that

486
00:31:17.279 --> 00:31:21.399
-- well, I myself don't really know much about construction, but

487
00:31:21.399 --> 00:31:24.159
quite a lot of those moisture-damage problems and so on come, I think, from

488
00:31:24.159 --> 00:31:29.080
poor foundations. Well, the Lapeland solution doesn't need

489
00:31:29.080 --> 00:31:31.919
a foundation at all, since it's basically a traditional trailer, and that's

490
00:31:31.919 --> 00:31:36.320
mainly the ease of it -- you don't have to drive a single stake into the ground at all, if

491
00:31:36.320 --> 00:31:40.440
you don't want to. You can level it with, like, caravan-leveling technique,

492
00:31:40.440 --> 00:31:43.679
if you want, or you can also hook it up to conventional building services,

493
00:31:43.679 --> 00:31:46.880
if you want -- it makes it easy. And then, for our side, we use

494
00:31:46.880 --> 00:31:49.639
what's called a pillar foundation -- the underfloor space is ventilated all the time,

495
00:31:49.639 --> 00:31:52.320
so nothing can start rotting in there -- it just keeps ventilating

496
00:31:52.320 --> 00:31:54.320
continuously. Because mold damage

497
00:31:54.320 --> 00:31:57.600
is constantly used to scare people. Of course, with old

498
00:31:57.600 --> 00:32:01.120
housing stock, if you buy one of those, it's an even bigger problem, because they were

499
00:32:01.120 --> 00:32:06.159
built however it happened to turn out. Yeah, yeah, there's plenty of that,

500
00:32:06.159 --> 00:32:09.720
going back decades -- there was every kind of

501
00:32:09.720 --> 00:32:12.519
hidden-plinth foundation solution, those are

502
00:32:12.519 --> 00:32:16.120
-- but what's started to interest me is that production side of things -- I'm on

503
00:32:16.120 --> 00:32:19.440
the board of Redman Group, and I was really blown away when

504
00:32:19.440 --> 00:32:22.919
I got to think through those robots and other things myself, like whether we'd take

505
00:32:22.919 --> 00:32:28.039
plan 2.1 or 2.2 here, and of course 2.2, since it had more

506
00:32:28.039 --> 00:32:31.760
line changes and so on. And then I remember, with

507
00:32:31.760 --> 00:32:36.360
my Translink hat on, when Norsk Hydro was listed, and they got

508
00:32:36.360 --> 00:32:39.919
IPO proceeds and built a whole new production facility with them, and it was

509
00:32:39.919 --> 00:32:43.399
great to watch them design the flow in there --

510
00:32:43.399 --> 00:32:46.960
is this the kind of thing that's your everyday work, tuning the production line,

511
00:32:46.960 --> 00:32:49.840
or was it born perfect from the start?

512
00:32:49.840 --> 00:32:53.519
Definitely not. Definitely not. And this is exactly the thing -- since with us

513
00:32:53.519 --> 00:32:57.039
-- this is actually funny -- every single building solution of ours

514
00:32:57.039 --> 00:33:00.360
is, in practice, a bit customized, but by far the largest part of the solution

515
00:33:00.360 --> 00:33:02.720
is tailored by the customer themselves. Yeah.

516
00:33:02.720 --> 00:33:06.600
So this kind of modularity is what makes that possible, and that's

517
00:33:06.600 --> 00:33:09.600
a significant added value. If you have a plot, it's

518
00:33:09.600 --> 00:33:13.919
always a bit unique -- which way the windows face, how the cottage is

519
00:33:13.919 --> 00:33:17.559
brought in. So every solution is practically unique, especially

520
00:33:17.559 --> 00:33:21.039
on the cottage side, which of course creates a challenge in the production

521
00:33:21.039 --> 00:33:26.279
process. There's constant small variability. So that

522
00:33:26.279 --> 00:33:30.200
variation keeps coming up, and at the same time you have to combine it with

523
00:33:30.200 --> 00:33:32.799
this kind of industrial manufacturing anyway. We do of course have

524
00:33:32.799 --> 00:33:35.639
a strict concept for how it can be varied, so that it supports

525
00:33:35.639 --> 00:33:39.159
the production process. But managing a big supply chain like that

526
00:33:39.159 --> 00:33:42.399
really does involve quite a lot of variables --

527
00:33:42.399 --> 00:33:46.519
what buffers are needed at different points in production,

528
00:33:46.519 --> 00:33:49.519
and then how the production is planned, how it's

529
00:33:49.519 --> 00:33:53.360
loaded. That's one of the biggest, most central things for production efficiency --

530
00:33:53.360 --> 00:33:56.720
how the production is loaded, and it's at the planning stage

531
00:33:56.720 --> 00:34:00.080
that the biggest factor in production efficiency is decided -- if

532
00:34:00.080 --> 00:34:04.080
it's loaded poorly, then problems show up on that line and it shows immediately

533
00:34:04.080 --> 00:34:07.399
in the output. And especially in a setup where

534
00:34:07.399 --> 00:34:10.720
everything is different -- whereas if you think of a traditional

535
00:34:10.720 --> 00:34:14.200
car factory, that's repeating the same thing over and over, and there's

536
00:34:14.200 --> 00:34:17.800
a certain rhythm you can follow. But here, the situation

537
00:34:17.800 --> 00:34:21.839
is constantly changing and evolving, so you have to track the data pretty closely.

538
00:34:21.839 --> 00:34:27.240
Yeah, I actually visited that Valmet factory in Uusimaa, and of course

539
00:34:27.240 --> 00:34:30.560
there too, even with robotics, you get an incredible amount of

540
00:34:30.560 --> 00:34:34.320
customization, since the cars change and so on. Now

541
00:34:34.320 --> 00:34:38.399
they're about to start making, like, weapons too there, so

542
00:34:38.399 --> 00:34:42.639
those modern factory environments are really fascinating. And isn't

543
00:34:42.639 --> 00:34:45.960
this Oulu and North Ostrobothnia region -- there's

544
00:34:45.960 --> 00:34:49.760
quite a lot of really sharp people around, in this same kind of scene,

545
00:34:49.760 --> 00:34:53.839
there are smart people to be found, and you'd think everyone

546
00:34:53.839 --> 00:34:57.200
-- if they're not competing directly with each other -- would still share

547
00:34:57.200 --> 00:35:01.000
ideas a bit too. Yeah. Yes, yes. Yeah, yes. And

548
00:35:01.000 --> 00:35:04.359
a lot really is shared, even among pretty close competitors --

549
00:35:04.359 --> 00:35:07.280
news and updates, those who aren't directly in exactly the same

550
00:35:07.280 --> 00:35:11.720
market, among these industrial players. And take, for instance,

551
00:35:11.720 --> 00:35:14.119
Lapwall, right next to our factory -- it's a really

552
00:35:14.119 --> 00:35:17.480
interesting concept of theirs -- there's still an analogy to

553
00:35:17.480 --> 00:35:20.599
our own operations, even though they're an element manufacturer, and they've

554
00:35:20.599 --> 00:35:25.599
been really smart about conceptualizing exactly this -- that they

555
00:35:25.599 --> 00:35:28.480
share out design guidelines, so that you can design the

556
00:35:28.480 --> 00:35:31.839
building using their own building-block-style system,

557
00:35:31.839 --> 00:35:35.720
so, in practice -- it's great, it's really great, and

558
00:35:35.720 --> 00:35:39.520
it improves the construction industry's otherwise weak

559
00:35:39.520 --> 00:35:42.920
productivity growth -- that modularity. I, back

560
00:35:42.920 --> 00:35:47.720
at one point, many iterations ago, looked at Evac, which makes

561
00:35:47.720 --> 00:35:52.079
-- it got sold off recently, at a high price, to foreign owners, which is a bit of a shame in these cases, because

562
00:35:52.079 --> 00:35:55.200
they end up going that way after a certain point, but at the time it was really

563
00:35:55.200 --> 00:36:00.040
good, this, in cruise-ship toilet technology --

564
00:36:00.040 --> 00:36:03.800
the modular approach in those solutions. And then maybe, as

565
00:36:03.800 --> 00:36:07.960
a cautionary example, there's Lehto -- they built a really nice concept

566
00:36:07.960 --> 00:36:11.640
around that modular construction, but then there was

567
00:36:11.640 --> 00:36:14.960
some poor execution. But still, the basic foundation --

568
00:36:14.960 --> 00:36:17.480
that kind of modular approach, say if you now do this

569
00:36:17.480 --> 00:36:21.720
bathroom efficiently by standardizing it a bit, you get

570
00:36:21.720 --> 00:36:24.960
efficiency gains, for sure. Definitely, definitely. And Lehto was

571
00:36:24.960 --> 00:36:28.640
genuinely great in residential construction -- really strong momentum

572
00:36:28.640 --> 00:36:32.319
in that work. It's a shame the outcome was what it was, but

573
00:36:32.319 --> 00:36:35.040
it wasn't their residential-construction expertise that was the problem -- they were

574
00:36:35.040 --> 00:36:38.319
really, really skilled at that. Other issues came up -- maybe they

575
00:36:38.319 --> 00:36:43.839
expanded too aggressively into other

576
00:36:43.839 --> 00:36:47.480
areas that they no longer had a handle on. But that

577
00:36:47.480 --> 00:36:51.000
residential-construction business was a genuinely great thing. And we too

578
00:36:51.000 --> 00:36:55.000
did the same thing ourselves -- say, we outsourced the bathroom units, those room

579
00:36:55.000 --> 00:36:57.760
solutions, and tried to standardize them so they'd always be the same, so that

580
00:36:57.760 --> 00:37:02.359
you get certain production benefits, so we get

581
00:37:02.359 --> 00:37:06.119
efficiency gains. But this is already quite far along --

582
00:37:06.119 --> 00:37:10.000
it's already being done -- there are these bathroom-module manufacturers who

583
00:37:10.000 --> 00:37:12.640
specialize purely in that, and can

584
00:37:12.640 --> 00:37:15.760
bring that into residential construction too. It'll be really interesting to see

585
00:37:15.760 --> 00:37:19.319
when that market eventually starts picking up again, what

586
00:37:19.319 --> 00:37:23.520
has been developed during today's quiet period. Because surely

587
00:37:23.520 --> 00:37:27.079
that side of things is definitely moving forward too.

588
00:37:27.079 --> 00:37:30.680
Yeah. I should actually get in touch with those Paasikivi people. They had

589
00:37:30.680 --> 00:37:36.839
this sprout/seedling business, and then those pipe-related things too, so

590
00:37:36.839 --> 00:37:40.920
in Finland there's actually a lot, when you think about it, of this kind of

591
00:37:40.920 --> 00:37:44.400
innovative expertise -- there has been, and still is, in those kinds of

592
00:37:44.400 --> 00:37:48.280
technical fields. Exactly. Exactly. Yes. Yes. Yeah,

593
00:37:48.280 --> 00:37:52.240
that's true. For us it adds its own particular twist to that

594
00:37:52.240 --> 00:37:55.280
whole thing -- if you think about residential construction, or

595
00:37:55.280 --> 00:37:58.640
single-family home building, they still have the same standard -- you always have to

596
00:37:58.640 --> 00:38:01.319
build the building according to certain standards. But then

597
00:38:01.319 --> 00:38:04.480
on the cottage side, things are considerably freer, and then there's exactly

598
00:38:04.480 --> 00:38:07.359
this: a significant share of owners use it only for a few months

599
00:38:07.359 --> 00:38:10.240
-- most cottage owners use theirs just for those few months

600
00:38:10.240 --> 00:38:13.960
a year, so there's a huge amount of variation in that, in terms of

601
00:38:13.960 --> 00:38:18.280
level of amenities -- so a genuinely bare-bones summer cottage,

602
00:38:18.280 --> 00:38:21.760
you could go with, say, just a log frame

603
00:38:21.760 --> 00:38:25.680
and gravity-based ventilation, and no running water or electricity. That's

604
00:38:25.680 --> 00:38:29.040
-- then you've got an outdoor sauna, all the moisture management, and everything is

605
00:38:29.040 --> 00:38:32.560
really simple. And then, as the complete opposite of that,

606
00:38:32.560 --> 00:38:36.079
there's a purely second-home-type solution, and

607
00:38:36.079 --> 00:38:40.480
in between there's a huge amount of variation, which makes this

608
00:38:40.480 --> 00:38:43.800
on one hand interesting, on the other challenging. And we've

609
00:38:43.800 --> 00:38:47.640
managed pretty well -- we're able to vary the equipment level quite a bit,

610
00:38:47.640 --> 00:38:50.319
but for example from a production-loading standpoint, that's also quite

611
00:38:50.319 --> 00:38:53.640
-- if you think about it, one building might get

612
00:38:53.640 --> 00:38:56.560
tiling, bathroom tiling, and that kind of

613
00:38:56.560 --> 00:38:59.440
work in a big proportion relative to the building's size, and another one

614
00:38:59.440 --> 00:39:01.680
gets none of it at all -- so you understand what that means

615
00:39:01.680 --> 00:39:05.880
on an industrial line -- drying times and everything like that. So it

616
00:39:05.880 --> 00:39:08.880
takes quite a bit of juggling sometimes to make it all work.

617
00:39:08.880 --> 00:39:13.680
Well, let's think about this now -- let's come back to this, thinking about

618
00:39:13.680 --> 00:39:18.720
the second home there in Heinola -- or rather, in Sysmä. So, there,

619
00:39:18.720 --> 00:39:24.160
uh, indeed, these cousins have taken care of the

620
00:39:24.160 --> 00:39:27.720
road and utility infrastructure in a way where it already runs to one or two cottages,

621
00:39:27.720 --> 00:39:30.920
the road, and of course they maintain it,

622
00:39:30.920 --> 00:39:34.160
then there are a couple of options for using the other cousin's

623
00:39:34.160 --> 00:39:37.720
road, and from both it's still under 100 meters

624
00:39:37.720 --> 00:39:43.119
to the shoreline. There's a bit of pine forest there, but

625
00:39:43.119 --> 00:39:47.319
you could probably clear it and sell that at a profit. And then indeed,

626
00:39:47.319 --> 00:39:52.240
both of them have shoreline -- one has a rocky shore, and

627
00:39:52.240 --> 00:39:57.200
the other has this kind of peaty, organic shoreline. Yeah, but then that 30 [square meters]

628
00:39:57.200 --> 00:40:00.440
sounds a bit stingy after all. So then, would it

629
00:40:00.440 --> 00:40:04.520
be the typical 60 square meters, and then again the sauna is

630
00:40:04.520 --> 00:40:07.800
of course a question there too -- is it the main building and

631
00:40:07.800 --> 00:40:11.720
sauna building, or something like that -- could you sketch this out for me a bit?

632
00:40:11.720 --> 00:40:14.599
Well, first you'd need to start from what kind of use it's meant for --

633
00:40:14.599 --> 00:40:18.160
will it, say, for example, be used in winter --

634
00:40:18.160 --> 00:40:23.000
well, yeah, maybe, of course -- I'm the type who goes for maximum, really,

635
00:40:23.000 --> 00:40:25.480
always, before I start a project like this, it's always like:

636
00:40:25.480 --> 00:40:29.560
of course it's year-round, of course it has every treat, and

637
00:40:29.560 --> 00:40:32.640
honestly a bit over the top, if you're listening -- but for that summer-only

638
00:40:32.640 --> 00:40:36.680
spec, you can imagine me going full maximum on it. Of course. But

639
00:40:36.680 --> 00:40:40.040
that's a totally different kind of solution -- take, for example, this

640
00:40:40.040 --> 00:40:43.760
one we have right now, say, in production -- this 60-square-meter cottage where

641
00:40:43.760 --> 00:40:47.520
it has its own bathroom, and then, say, two bedrooms

642
00:40:47.520 --> 00:40:50.440
and a big combined living-room-kitchen, and

643
00:40:50.440 --> 00:40:54.000
that kind of thing -- so it's practically made of two modules,

644
00:40:54.000 --> 00:40:56.760
installation on-site takes one or two days, so it arrives completely

645
00:40:56.760 --> 00:41:00.000
finished. Then there'd be a sauna, and you'd just put in the door for it, because the sauna

646
00:41:00.000 --> 00:41:03.040
at a cottage always has to be a separate

647
00:41:03.040 --> 00:41:08.160
outdoor sauna, of course -- so could you fit that within the 30 [square meters]? Of course this

648
00:41:08.160 --> 00:41:11.560
-- 30 is too much if there's already that 60-square-meter main building.

649
00:41:11.560 --> 00:41:13.960
Well, if you have -- yeah, but how much building rights do you actually have there?

650
00:41:13.960 --> 00:41:18.280
Uh, well, now you asked a tough one, but it's, in a way, already been

651
00:41:18.280 --> 00:41:22.839
set in stone -- those building rights were applied for, as far as I know they're

652
00:41:22.839 --> 00:41:26.720
in force. I don't really know, but there's -- it's quite a large area,

653
00:41:26.720 --> 00:41:30.480
and, well, a caveat here -- hopefully, if the relatives aren't listening

654
00:41:30.480 --> 00:41:34.800
too closely to this -- I'm not actually the owner of this yet. So

655
00:41:34.800 --> 00:41:38.280
it's small, but still, same thing here --

656
00:41:38.280 --> 00:41:41.680
the cousins have built there, sort of gradually improving things over time,

657
00:41:41.680 --> 00:41:43.520
so this isn't

658
00:41:43.520 --> 00:41:47.520
-- it's really just a matter of negotiation. But that 30-ish you mentioned --

659
00:41:47.520 --> 00:41:50.800
the law's premise is that it's a utility building under 30 square meters.

660
00:41:50.800 --> 00:41:53.440
So if you're putting a main building on the plot,

661
00:41:53.440 --> 00:41:54.599
meaning we're talking about

662
00:41:54.599 --> 00:41:57.640
a cottage building -- whether it's 30 square meters or

663
00:41:57.640 --> 00:42:02.119
60, it always needs a permit, because it's a leisure residence,

664
00:42:02.119 --> 00:42:06.079
and there's been a lot of misunderstanding about this, and

665
00:42:06.079 --> 00:42:09.160
what determines whether it's for residential use or not -- there's

666
00:42:09.160 --> 00:42:13.440
no direct law on that as such, but it was clarified during the

667
00:42:13.440 --> 00:42:17.480
law-drafting process, from quite a high level, that if the building has

668
00:42:17.480 --> 00:42:19.319
a fixed stove, mm,

669
00:42:19.319 --> 00:42:22.839
then it's considered a building intended for residential use.

670
00:42:22.839 --> 00:42:26.040
If it doesn't have one, then under certain conditions it could be a garden building, but

671
00:42:26.040 --> 00:42:29.880
that's not written in any law as such. But this was just so that consumers could

672
00:42:29.880 --> 00:42:33.559
assess whether they need to apply for a permit or not. But that's roughly

673
00:42:33.559 --> 00:42:37.640
how it goes. So in principle, if you had that [30-square-meter] cottage there,

674
00:42:37.640 --> 00:42:41.040
you'd need to apply for a permit for it, but for the garden sauna you wouldn't need a permit.

675
00:42:41.040 --> 00:42:45.760
It's completely permit-free, and you can build it -- as long as you stay under 30 square meters, and

676
00:42:45.760 --> 00:42:49.440
as we were discussing, that's actually a pretty big deal -- it would be

677
00:42:49.440 --> 00:42:52.839
practically a beachside guest cottage without any of these

678
00:42:52.839 --> 00:42:55.559
stove installations. Right, right, right. But

679
00:42:55.559 --> 00:42:58.559
that would actually be really good if you think of a kind of two-section layout,

680
00:42:58.559 --> 00:43:01.720
with a sauna on one side and then a living area, and then when

681
00:43:01.720 --> 00:43:04.599
friends come to visit, there's space for them there, and then there's

682
00:43:04.599 --> 00:43:09.440
the main cottage building there. Hey, great -- Sami, let's go, lunch is -- Mauno the dachshund --

683
00:43:09.440 --> 00:43:13.079
-- ask your wife along too, a joint lunch, a shared lunch --

684
00:43:13.079 --> 00:43:18.400
yeah, yeah, well -- unfortunately she had the flu around then, so

685
00:43:18.400 --> 00:43:22.800
but yeah, she doesn't normally watch these episodes anyway, but maybe this is

686
00:43:22.800 --> 00:43:27.559
an exception then -- some sales work has been done here

687
00:43:27.559 --> 00:43:29.000
on her behalf, yeah.

688
00:43:29.000 --> 00:43:33.640
But maybe let's take, to close this out, a quick glimpse at

689
00:43:33.640 --> 00:43:37.440
digitalization. And we do have mutual friends,

690
00:43:37.440 --> 00:43:41.960
for example this Mikko Alasaarela, and with this agent concept,

691
00:43:41.960 --> 00:43:46.160
he's now digitalizing everything with these agent farms. So could you give a quick glimpse

692
00:43:46.160 --> 00:43:51.960
into your own IT infrastructure a bit here,

693
00:43:51.960 --> 00:43:54.640
and whether you have thoughts on that. And I think we could save

694
00:43:54.640 --> 00:43:57.599
the deeper vision talk for the inner-circle segment.

695
00:43:57.599 --> 00:44:02.559
Okay. Okay. Well, yeah. I actually have to say, while listening to this,

696
00:44:02.559 --> 00:44:06.240
-- was it summer, when I listened to Mikko Alasaarela here

697
00:44:06.240 --> 00:44:12.319
as a guest -- and he talked about this productivity leap with AI assistance

698
00:44:12.319 --> 00:44:15.880
and talked about these agent farms, and I was a bit -- I'm still

699
00:44:15.880 --> 00:44:19.160
a bit lost when it comes to that world, so I listened to

700
00:44:19.160 --> 00:44:22.319
that whole thing -- it's such an interesting topic. And we've since been

701
00:44:22.319 --> 00:44:26.160
cooking up a bit of collaboration with them too, but

702
00:44:26.160 --> 00:44:30.960
yeah, you might quickly think, well, surely AI wouldn't

703
00:44:30.960 --> 00:44:36.800
help a hand-craft workshop like this -- can it even make use of AI? But

704
00:44:36.800 --> 00:44:41.119
when we sat down with them, we arrived at the

705
00:44:41.119 --> 00:44:46.079
conclusion that there's a genuinely shocking number of things you can

706
00:44:46.079 --> 00:44:48.280
use to improve productivity

707
00:44:48.280 --> 00:44:51.960
with the help of AI. So we really, we really

708
00:44:51.960 --> 00:44:55.480
do intend to invest seriously in that going forward,

709
00:44:55.480 --> 00:44:59.359
and, well, I have one

710
00:44:59.359 --> 00:45:03.640
friend whose wife is an architect, and she started

711
00:45:03.640 --> 00:45:07.520
coding a new architecture database, so it's

712
00:45:07.520 --> 00:45:11.839
sort of a small customer database, or some kind of

713
00:45:11.839 --> 00:45:16.880
customer-history management thing, and

714
00:45:16.880 --> 00:45:21.319
sort of profiling, persona types, and marketing

715
00:45:21.319 --> 00:45:24.520
integration -- it's lightweight work, and you can really go very deep

716
00:45:24.520 --> 00:45:29.559
into those processes with it. Definitely -- so digitalization,

717
00:45:29.559 --> 00:45:32.440
actually, combined with AI on top of that, yeah, recently

718
00:45:32.440 --> 00:45:36.040
one thing I've concretely noticed is how

719
00:45:36.040 --> 00:45:39.119
-- the kitchen design, for instance -- with us too, all the designs, we can

720
00:45:39.119 --> 00:45:44.720
have a sales rep draw up the design and it's immediately with the customer in 3D

721
00:45:44.720 --> 00:45:49.160
-- they go and look at it: ah, this is like this, maybe that space could be, you know,

722
00:45:49.160 --> 00:45:53.119
completely realistic. It's an incredible pace of development, how

723
00:45:53.119 --> 00:45:57.119
-- yeah, and so, in a way, you already see the future direction right now,

724
00:45:57.119 --> 00:46:01.119
so it's not just some illustrative rendering, but really something built specifically for you --

725
00:46:01.119 --> 00:46:06.680
say, for that Sysmä plot, sort of -- I mean, this isn't -- this isn't quite

726
00:46:06.680 --> 00:46:10.079
reality yet, but it'll probably come soon -- so if you go to the plot,

727
00:46:10.079 --> 00:46:13.040
you can think, this will go there, and you look out from that window,

728
00:46:13.040 --> 00:46:16.720
yeah, yeah, definitely. And for something like that you could use, like, a QR code, so

729
00:46:16.720 --> 00:46:21.200
scan it with the camera, model the space, and then create your own

730
00:46:21.200 --> 00:46:24.680
virtual world of it, and then you can go ahead and sketch out the

731
00:46:24.680 --> 00:46:28.559
cottage in it. I do believe in that, and it doesn't even have to be very expensive.

732
00:46:28.559 --> 00:46:33.000
Definitely not. No. Yeah. But maybe we could

733
00:46:33.000 --> 00:46:37.440
save that for the inner-circle episode. But maybe, now that we started on

734
00:46:37.440 --> 00:46:42.079
the political note, that good things have been done here, like this 30-square-meter

735
00:46:42.079 --> 00:46:47.000
exemption -- would you still have some message for the current government,

736
00:46:47.000 --> 00:46:51.520
and especially for the next one, which looks, unfortunately, or

737
00:46:51.520 --> 00:46:56.119
happily, depending on your point of view -- it'll be blue-red [center-right/left coalition] -- what kind of

738
00:46:56.119 --> 00:47:00.599
things could our public authorities perhaps do on this front of yours? Well, I don't

739
00:47:00.599 --> 00:47:05.200
think I'll start criticizing, because in my

740
00:47:05.200 --> 00:47:08.440
opinion the reform that's happened was really great, and

741
00:47:08.440 --> 00:47:10.920
I think, hopefully, this encourages

742
00:47:10.920 --> 00:47:16.040
lawmakers to cut some bureaucracy, to cut some regulation,

743
00:47:16.040 --> 00:47:20.760
even from the harder end, because that doesn't necessarily

744
00:47:20.760 --> 00:47:23.400
lead to everything turning into a free-for-all. Finns are still

745
00:47:23.400 --> 00:47:27.960
a pretty rule-abiding people. We're a pretty, pretty

746
00:47:27.960 --> 00:47:32.800
rule-raised people. So, the fact that

747
00:47:32.800 --> 00:47:38.040
-- that was a bold, big change, and there was

748
00:47:38.040 --> 00:47:42.160
a lot of scaremongering, saying you can't deregulate something like that,

749
00:47:42.160 --> 00:47:45.359
that these are already sizeable buildings, and it'll turn into a completely wild

750
00:47:45.359 --> 00:47:49.520
Wild West. And well, of course, there's only about a year of history behind us now, but

751
00:47:49.520 --> 00:47:53.640
there's no sign at all of it running wild -- quite

752
00:47:53.640 --> 00:47:57.760
the opposite: vitality has increased, everyone wins. So my message is just

753
00:47:57.760 --> 00:48:01.400
more of this. Yeah. Well -- there is something, in my opinion,

754
00:48:01.400 --> 00:48:06.160
like that AVI [Regional State Administrative Agency] fee of 25.50, it could definitely be walked back down a bit lower

755
00:48:06.160 --> 00:48:09.559
-- because, well, all these things that raise prices

756
00:48:09.559 --> 00:48:13.280
reduce demand. That's just an economic-theory fact -- that's how it

757
00:48:13.280 --> 00:48:16.960
is. Remember, girls and boys: the more something is taxed, the less

758
00:48:16.960 --> 00:48:19.000
you get of it. Yeah, that does tend to be roughly how it goes,

759
00:48:19.000 --> 00:48:20.960
so, yeah.

760
00:48:20.960 --> 00:48:24.280
But then again I do understand that the overall situation for Finland's

761
00:48:24.280 --> 00:48:27.040
economy is so challenging that good advice here

762
00:48:27.040 --> 00:48:32.040
comes at a cost. That's already what you hear out there. But anyway, I suggest that

763
00:48:32.040 --> 00:48:37.839
Veli-Matti Kurkela, let's actually go to that lunch to think through these

764
00:48:37.839 --> 00:48:42.640
cottage matters. But before that, let's do this short inner-circle discussion about

765
00:48:42.640 --> 00:48:45.880
making use of AI. Thanks for the visit.

766
00:48:45.880 --> 00:48:49.040
Yes. Thank you very much.
