{"title": "Saving Strategy | Mika Sutinen and Antti Haapakorva | Negotiator 99", "titleOriginal": "Pelastetaan strategia! | Mika Sutinen Antti Haapakorva | Neuvottelija 99", "episodeNumber": "99", "guest": "Mika Sutinen, Antti Haapakorva", "publishedAt": "2021-09-18", "duration": "52:47", "durationIso": "PT52M47S", "youtube": "https://www.youtube.com/watch?v=79TF0f5eW4k", "fiCanonical": "https://www.neuvottelija.fi/fi/episodes/112-pelastetaan-strategia-mika-sutinen-antti-haapakorva-neuvotte", "originalLanguage": "fi", "format": "full", "topics": ["leadership_governance", "ma_exits"], "description": "Mika Sutinen and Antti Haapakorva have written a book with an uncomfortable thesis: strategy is not spoiled because it is hard, but because we made it too complicated and less inspiring ourselves. In their interview material only one company in four considers its own strategy execution adequate, and the diagnosis has two parts — focus is missing, and many organisations lack even the idea that execution ought to have a system. The remedy is a four-stage model running from understanding through vision and choices to execution, and its load-bearing principle is that modern people commit only to what they helped make. The most interesting passage is a disagreement left unresolved: the host wants a meatier role for the board, Sutinen opposes it and grounds that in a question — can management be critical of a superior who works for them? Running through it is Musti ja Mirri's transformation from a loss-making company with 20 million in revenue to a market value of over a billion.", "chapters": [{"t": "00:00", "title": "A strategy is a plan, not a definition", "seconds": 0}, {"t": "01:03", "title": "The book review begins: Sutinen and Haapakorva from Kuopio to the studio", "seconds": 63}, {"t": "02:30", "title": "Sutinen's Musti ja Mirri years under EQT's ownership", "seconds": 150}, {"t": "04:16", "title": "A dark ski loop on Puijo produced the idea for the book", "seconds": 256}, {"t": "05:40", "title": "Musti ja Mirri's transformation from a loss to a billion in value", "seconds": 340}, {"t": "06:41", "title": "The host's future funnel, and the book's strategy model", "seconds": 401}, {"t": "09:38", "title": "Why strategy needs saving", "seconds": 578}, {"t": "11:03", "title": "People commit only to a strategy they made themselves", "seconds": 663}, {"t": "12:28", "title": "The research: strategy execution scores a three out of five", "seconds": 748}, {"t": "13:25", "title": "A missing focus, and missing systematics in execution", "seconds": 805}, {"t": "15:16", "title": "The four-stage model: understanding, vision, choices, execution", "seconds": 916}, {"t": "18:38", "title": "Vision, and scenario thinking", "seconds": 1118}, {"t": "19:53", "title": "The paranoid optimist, and tsunami risks", "seconds": 1193}, {"t": "22:28", "title": "Tools for execution: must win battles and OKRs", "seconds": 1348}, {"t": "26:43", "title": "Kotipizza's OKR example, and making it inspiring", "seconds": 1603}, {"t": "29:01", "title": "Board as a service, and the four levels of strategy", "seconds": 1741}, {"t": "30:16", "title": "Karelia University of Applied Sciences involving its whole staff", "seconds": 1816}, {"t": "31:25", "title": "The owner's intent as a premortem exercise at Reaktor and SGN", "seconds": 1885}, {"t": "32:34", "title": "Management owns the strategy, the board spars with it", "seconds": 1954}, {"t": "33:51", "title": "The board's coaching role, and the dangers of going operational", "seconds": 2031}, {"t": "37:15", "title": "A strategy made together does not need rolling out", "seconds": 2235}, {"t": "39:29", "title": "Kahneman's premortem, and paranoid scenarios", "seconds": 2369}, {"t": "41:15", "title": "Rewards as an instrument for steering strategy", "seconds": 2475}, {"t": "43:09", "title": "Innofactor, Kasvuryhmä and twenty-five interviews", "seconds": 2589}, {"t": "45:48", "title": "Acquisitions in a growth strategy: Sweden by buying, Norway greenfield", "seconds": 2748}, {"t": "49:19", "title": "Closing words: the mystification of strategy is self-inflicted", "seconds": 2959}, {"t": "51:10", "title": "Facebook's rescue squad, and a book recommendation", "seconds": 3070}], "sourceTranscriptType": "none", "subtitleMethod": "none", "provenance": "Owner page assembled from YouTube metadata, the neuvottelija.fi episode record and the publisher's own chapter marks, translated one for one. The marks are genuine: twenty-seven of them, with gaps from 44 to over 200 seconds, tracking the recording rather than a grid. No transcript is published here — the channel has no English caption track for this episode and the Finnish one is YouTube's automatic track. The episode is built around the guests' own book, published shortly before recording, and one guest led the company whose transformation is used as the running example; the interview base of twenty-five companies is their own and its method is not examined here. One chapter's Finnish title attributes the premortem to Kahneman — it is Gary Klein's method, and the long-form write-up in the Neuvottelija AI editions traces it to the original source. Recorded 18 September 2021.", "coreTheses": ["One company in four rates its own execution adequate, and the two causes are a missing focus and the absence of any system for execution at all.", "People commit only to what they helped make, which is why a strategy built jointly does not need to be rolled out.", "The board's role is where the episode disagrees with itself and does not resolve it: can management be critical of a superior who works for them?", "The premortem is Gary Klein's method rather than Kahneman's, and attribution matters when a technique is being recommended."], "slug": "ep99-pelastetaan-strategia-sutinen-haapakorva", "guestsCanonical": ["Mika Sutinen", "Antti Haapakorva"], "guestPages": ["https://www.neuvottelija.com/podcast/guests/mika-sutinen/", "https://www.neuvottelija.com/podcast/guests/antti-haapakorva/"], "page": "https://www.neuvottelija.com/podcast/episodes/ep99-pelastetaan-strategia-sutinen-haapakorva/", "markdown": "https://www.neuvottelija.com/podcast/episodes/ep99-pelastetaan-strategia-sutinen-haapakorva/index.md", "captions": null, "transcript": null, "videoId": "79TF0f5eW4k", "dbId": null, "qaCoveragePct": 0.0, "qaSemanticVerdict": "metadata_only", "aiArticleEn": "https://www.neuvottelija.com/ai/ep99-pelastetaan-strategia-sutinen-haapakorva/", "aiArticleFi": "https://www.neuvottelija.fi/economy/ep99-pelastetaan-strategia-sutinen-haapakorva/"}