{"title": "Young Entrepreneurs | Niklas Snäll, Waltteri Helisalo and Luka Mansikka | Negotiator 90", "titleOriginal": "Nuoret yrittäjät | Niklas Snäll Waltteri Helisalo Luka Mansikka | Neuvottelija 90", "episodeNumber": "90", "guest": "Niklas Snäll, Waltteri Helisalo, Luka Mansikka", "publishedAt": "2021-07-17", "duration": "40:20", "durationIso": "PT40M20S", "youtube": "https://www.youtube.com/watch?v=eM00jsi4r0U", "fiCanonical": "https://www.neuvottelija.fi/fi/episodes/102-nuoret-yrittajat-niklas-snall-waltteri-helisalo-luka-mansikk", "originalLanguage": "fi", "format": "full", "topics": ["saas_software", "leadership_governance"], "description": "Upper-secondary students Niklas Snäll, Waltteri Helisalo and Luka Mansikka from the international business programme at Lauttasaari secondary school won an entrepreneurship competition with their health app Nudvi. The idea came out of a school course, and the trio realised it was too good to leave as coursework. The episode's core is a product insight that recurs in several forms: existing health apps demand too much manual entry, so only the most enthusiastic users keep going. Nudvi's premise is to collect the data from elsewhere — the phone and connected devices — rather than requiring a separate smart ring. The host brings his own Oura data, the pricing of intermittent fasting apps and the history of gym programmes, and the conversation closes on the freemium model, the role of community in a premium service, and why a mobile app displaces browser services. The channel's first three-guest episode.", "chapters": [{"t": "00:00", "title": "Opening teaser: apps, smart rings and the training boom of the pandemic", "seconds": 0}, {"t": "01:45", "title": "Classmates from Lauttasaari secondary school's international programme introduce themselves", "seconds": 105}, {"t": "03:22", "title": "The entrepreneurship competition stand, and pitching to Slush's chief executive", "seconds": 202}, {"t": "05:01", "title": "A health app without separate devices: the phone collects the data", "seconds": 301}, {"t": "06:52", "title": "Google Health, Apple Health and the three basic pillars", "seconds": 412}, {"t": "08:18", "title": "Oura experiences: sleep quality, resting heart rate and the effect of alcohol", "seconds": 498}, {"t": "11:08", "title": "Gamification, or awareness of your own situation", "seconds": 668}, {"t": "12:07", "title": "Nutrition: intermittent fasting apps and tracking meals", "seconds": 727}, {"t": "13:57", "title": "Training programmes, and the problem of busy people", "seconds": 837}, {"t": "15:21", "title": "Too much manual entry kills the usage rate", "seconds": 921}, {"t": "16:30", "title": "App or web: mobile displaces browser services", "seconds": 990}, {"t": "18:56", "title": "Your own devices, heart-rate vests and smart garments in football", "seconds": 1136}, {"t": "21:45", "title": "Melatonin, magnesium, blue light and ASMR", "seconds": 1305}, {"t": "25:04", "title": "Supplements, and an all-round coaching system", "seconds": 1504}, {"t": "27:17", "title": "Hintsa Performance, Oura in Formula One, and networking", "seconds": 1637}, {"t": "30:23", "title": "A limited company, the team, and freemium or premium", "seconds": 1823}, {"t": "33:19", "title": "Community as part of premium: Facebook, Discord and Clubhouse", "seconds": 1999}, {"t": "37:52", "title": "Coming trends: smart rings and the home training boom", "seconds": 2272}, {"t": "39:33", "title": "Closing words and contact details", "seconds": 2373}], "sourceTranscriptType": "none", "subtitleMethod": "none", "provenance": "Owner page assembled from YouTube metadata, the neuvottelija.fi episode record and the publisher's own chapter marks, translated one for one. The marks are genuine: nineteen of them, with gaps from 59 to nearly 300 seconds, tracking the recording rather than a grid. No transcript is published here — the channel has no English caption track for this episode and the Finnish one is YouTube's automatic track. The three guests were upper-secondary students when this was recorded in July 2021 and are promoting their own product; the health and sleep claims discussed are consumer-product marketing rather than medical advice, and the competing apps and devices named are described by the participants as users of them.", "coreTheses": ["Manual entry is what kills retention in health apps, so the product decision that matters is where the data comes from rather than what is shown.", "Requiring a separate device narrows the market to people already committed; collecting from the phone does not.", "In a premium health service the community is the part that retains, and the measurement is the part that attracts.", "The competition win came from treating a school assignment as a product, which is the whole story in one sentence."], "slug": "ep90-nuoret-yrittajat-snall-helisalo-mansikka", "guestsCanonical": ["Niklas Snäll", "Waltteri Helisalo", "Luka Mansikka"], "guestPages": ["https://www.neuvottelija.com/podcast/guests/niklas-snall/", "https://www.neuvottelija.com/podcast/guests/waltteri-helisalo/", "https://www.neuvottelija.com/podcast/guests/luka-mansikka/"], "page": "https://www.neuvottelija.com/podcast/episodes/ep90-nuoret-yrittajat-snall-helisalo-mansikka/", "markdown": "https://www.neuvottelija.com/podcast/episodes/ep90-nuoret-yrittajat-snall-helisalo-mansikka/index.md", "captions": null, "transcript": null, "videoId": "eM00jsi4r0U", "dbId": null, "qaCoveragePct": 0.0, "qaSemanticVerdict": "metadata_only", "aiArticleEn": "https://www.neuvottelija.com/ai/ep90-nuoret-yrittajat-snall-helisalo-mansikka/", "aiArticleFi": "https://www.neuvottelija.fi/economy/ep90-nuoret-yrittajat-snall-helisalo-mansikka/"}