{
  "title": "Black Belt in Business | Aslak de Silva | Neuvottelija 412",
  "titleOriginal": "Musta vyö bisneksessä | Aslak de Silva | Neuvottelija 412",
  "episodeNumber": "412",
  "guest": "Aslak de Silva",
  "publishedAt": "2026-10-05",
  "duration": "58:29",
  "durationIso": "PT58M29S",
  "youtube": "https://www.youtube.com/watch?v=mCDCe6lq8ms",
  "fiCanonical": "https://www.neuvottelija.fi/fi/episodes/859-musta-vyo-bisneksessa-aslak-de-silva-neuvottelija-412/",
  "originalLanguage": "fi",
  "format": "full",
  "topics": [
    "leadership_governance",
    "negotiation"
  ],
  "description": "Aslak de Silva is a change leader from Jyväskylä who gets called in when an organisation is in crisis or in flux: CEO of Nordic Business Forum through the pandemic years, CEO of Selfly Store, and now at Maventa. Behind him are more than 15 years of the Korean martial art Han Moo Do, about a hundred full-contact fights and a world title in 2000, from which he has built a leadership philosophy called The Black Belt in Leadership. Sami Miettinen and de Silva discuss how resilience, fitness, rest and staged goals carry over into leadership, why nobody reaches black belt alone, the cross-pressure of owners and boards, Paul Polman's long-term value creation and the loyalty dilemma of the Merita–Nordbanken merger. The episode closes on AI as a leadership coach, the power of stupid questions in the age of agents, and calibrating confidence at the decisive moment.",
  "chapters": [
    {
      "t": "00:00",
      "title": "Aslak de Silva, Obama's visit and Nordic Business Forum",
      "seconds": 0
    },
    {
      "t": "01:04",
      "title": "Finland's Mister Wolf, from Selfly Store to Maventa",
      "seconds": 64
    },
    {
      "t": "02:02",
      "title": "Why Aslak thrives amid pressure and uncertainty",
      "seconds": 122
    },
    {
      "t": "02:55",
      "title": "The story of the name, from Sri Lanka to Portugal",
      "seconds": 175
    },
    {
      "t": "05:03",
      "title": "Han Moo Do, a hundred full-contact fights and a world title",
      "seconds": 303
    },
    {
      "t": "05:43",
      "title": "From white belt to working life and The Black Belt Leadership",
      "seconds": 343
    },
    {
      "t": "07:52",
      "title": "The elite athlete's mindset and studying the moment of giving up",
      "seconds": 472
    },
    {
      "t": "10:15",
      "title": "A ten-year challenge: 40,000 pull-ups",
      "seconds": 615
    },
    {
      "t": "11:09",
      "title": "Gamification, public bets and belt gradings as goals",
      "seconds": 669
    },
    {
      "t": "14:19",
      "title": "Physical fitness, rest and a leader's performance",
      "seconds": 859
    },
    {
      "t": "15:57",
      "title": "Hintsa Performance and the role of the opponent in fighting",
      "seconds": 957
    },
    {
      "t": "18:07",
      "title": "The killer stare and reading the opponent",
      "seconds": 1087
    },
    {
      "t": "19:41",
      "title": "Change leadership always starts with people",
      "seconds": 1181
    },
    {
      "t": "21:36",
      "title": "An open management team and admitting your own mistakes",
      "seconds": 1296
    },
    {
      "t": "22:31",
      "title": "Managing panic and the courage to experiment",
      "seconds": 1351
    },
    {
      "t": "23:45",
      "title": "Owners, the board and the CEO's own line",
      "seconds": 1425
    },
    {
      "t": "26:20",
      "title": "Strategy changes along the way",
      "seconds": 1580
    },
    {
      "t": "28:02",
      "title": "Paul Polman and the dilemma of short- and long-term value",
      "seconds": 1682
    },
    {
      "t": "29:50",
      "title": "Nobody reaches black belt alone",
      "seconds": 1790
    },
    {
      "t": "31:45",
      "title": "Signs of the wrong leader and silent meetings",
      "seconds": 1905
    },
    {
      "t": "33:22",
      "title": "Sleep, Oura and the human as a psychophysical whole",
      "seconds": 2002
    },
    {
      "t": "34:31",
      "title": "A leadership philosophy turned into an AI coach with Lovable",
      "seconds": 2071
    },
    {
      "t": "37:11",
      "title": "Neuvottelija Inner Circle and Samantha as fact-checker",
      "seconds": 2231
    },
    {
      "t": "38:06",
      "title": "Stupid questions and what an agent really is",
      "seconds": 2286
    },
    {
      "t": "41:09",
      "title": "The direct question in negotiation and radical honesty",
      "seconds": 2469
    },
    {
      "t": "42:50",
      "title": "Calibrating confidence in the Finland–Sweden international",
      "seconds": 2570
    },
    {
      "t": "44:03",
      "title": "Nordbanken, Merita and the conflict of loyalty",
      "seconds": 2643
    },
    {
      "t": "47:04",
      "title": "Livestream, the pandemic and the long value of experiments",
      "seconds": 2824
    },
    {
      "t": "48:44",
      "title": "Tetrising your life into balance and recovery",
      "seconds": 2924
    },
    {
      "t": "49:35",
      "title": "Daughters, figure skating and the lessons of fighting",
      "seconds": 2975
    },
    {
      "t": "51:15",
      "title": "Taekwondo, revenge fantasies and calming with a look",
      "seconds": 3075
    },
    {
      "t": "54:58",
      "title": "Jyväskylä success stories from Toyota to Brella",
      "seconds": 3298
    },
    {
      "t": "56:38",
      "title": "Commuting and The Black Belt Leadership podcast",
      "seconds": 3398
    },
    {
      "t": "58:01",
      "title": "Thanks and on to the Inner Circle",
      "seconds": 3481
    }
  ],
  "sourceTranscriptType": "none",
  "subtitleMethod": "none",
  "provenance": "Owner page assembled from YouTube metadata, the neuvottelija.fi episode record and the publisher's own chapter marks, translated one for one. The summary was written from the episode's Finnish auto-generated captions, which garble names; quotations are translated for sense, not verbatim. No English caption track exists, so no transcript is published here. Biographical facts checked against Nordic Business Forum and Selfly Store releases. Disclosure carried from the episode: a Translink Corporate Finance team, the host's firm, took part in the Selfly Store sale process while de Silva was CEO.",
  "slug": "ep412-musta-vyo-bisneksessa-aslak-de-silva",
  "guestsCanonical": [
    "Aslak de Silva"
  ],
  "guestPages": [
    "https://www.neuvottelija.com/podcast/guests/aslak-de-silva/"
  ],
  "page": "https://www.neuvottelija.com/podcast/episodes/ep412-musta-vyo-bisneksessa-aslak-de-silva/",
  "markdown": "https://www.neuvottelija.com/podcast/episodes/ep412-musta-vyo-bisneksessa-aslak-de-silva/index.md",
  "captions": null,
  "transcript": null,
  "videoId": "mCDCe6lq8ms",
  "dbId": null,
  "qaCoveragePct": 0.0,
  "qaSemanticVerdict": "metadata_only"
}