{"title": "Video content in e-commerce | Nora Huovila | Negotiator 37", "titleOriginal": "Verkkokauppojen videosisältö | Nora Huovila | Neuvottelija 37", "episodeNumber": "37", "guest": "Nora Huovila", "publishedAt": "2020-09-18", "duration": "37:15", "durationIso": "PT37M15S", "youtube": "https://www.youtube.com/watch?v=PTw322xy90w", "fiCanonical": "https://www.neuvottelija.fi/fi/episodes/43-verkkokauppojen-videosisalto-nora-huovila-neuvottelija-37", "originalLanguage": "fi", "format": "full", "topics": ["saas_software", "investing_markets"], "description": "Videoly CEO Nora Huovila explains how the company pulls product videos for an entire e-commerce catalogue out of YouTube and attaches them automatically to product pages — tens of thousands of products from a single script implementation. The episode covers the psychology that makes video move purchase decisions, the curation process, the different maturity of the brand side and the retailer side, internationalising one vertical at a time with an office in Toronto next to Shopify, and why Huovila treats company culture as the competitive edge in the fight for top talent.", "chapters": [{"t": "00:00", "title": "Videoly, the cap table and the first VC round", "seconds": 0}, {"t": "02:41", "title": "The Aalto women's network and where it led", "seconds": 161}, {"t": "05:14", "title": "Soft values as a deliberate route to hard results", "seconds": 314}, {"t": "07:51", "title": "Growth targets and whether the culture survives America", "seconds": 471}, {"t": "10:21", "title": "The journey, not the destination — Sinek and the infinite game", "seconds": 621}, {"t": "12:51", "title": "Why video sells: the psychology of moving images", "seconds": 771}, {"t": "15:21", "title": "Curation and the product-information problem", "seconds": 921}, {"t": "17:51", "title": "YouTube versus Vimeo and search visibility", "seconds": 1071}, {"t": "20:27", "title": "Data on which video actually leads to the basket", "seconds": 1227}, {"t": "23:00", "title": "Subtitles and the choice of language markets", "seconds": 1380}, {"t": "25:33", "title": "Negotiating with brands and with large retailers", "seconds": 1533}, {"t": "28:05", "title": "Internationalisation one vertical at a time", "seconds": 1685}, {"t": "30:35", "title": "Remote teams and how much location still matters", "seconds": 1835}, {"t": "33:06", "title": "Work permits and English as the working language", "seconds": 1986}, {"t": "35:36", "title": "Closing advice: the entrepreneur's freedom, not only the responsibility", "seconds": 2136}], "sourceTranscriptType": "macwhisper_srt", "subtitleMethod": "none", "provenance": "Owner page assembled from the MacWhisper SRT transcript, YouTube metadata and the neuvottelija.fi episode record. Chapter timecodes are taken from the transcript; no caption files are published with this page.", "slug": "ep37-verkkokauppojen-videosisalto-nora-huovila", "guestsCanonical": ["Nora Huovila"], "guestPages": ["https://www.neuvottelija.com/podcast/guests/nora-huovila/"], "page": "https://www.neuvottelija.com/podcast/episodes/ep37-verkkokauppojen-videosisalto-nora-huovila/", "markdown": "https://www.neuvottelija.com/podcast/episodes/ep37-verkkokauppojen-videosisalto-nora-huovila/index.md", "captions": null, "transcript": null}