{
  "title": "Corporate video and podcast strategy | Rami Kurimo | Negotiator 28",
  "titleOriginal": "#neuvottelija 28 - Yritysten Tubestrategia (Rami Kurimo)",
  "episodeNumber": "28",
  "guest": "Rami Kurimo",
  "publishedAt": "2020-07-29",
  "duration": "1:12:39",
  "durationIso": "PT1H12M39S",
  "youtube": "https://www.youtube.com/watch?v=S70eSuFq6j4",
  "fiCanonical": "https://www.neuvottelija.fi/fi/episodes/34-neuvottelija-28-yritysten-tubestrategia-rami-kurimo",
  "originalLanguage": "fi",
  "format": "full",
  "topics": [
    "ai_enterprise_tech"
  ],
  "description": "Rami Kurimo of the Puheenaihe podcast unpacks why corporate video content fails so often: companies port landing-page logic onto platforms that reward regularity, native format and a recognisable human being. The conversation covers the role of guests, radio-style jingles as an anti-pattern, host-read ads versus pre-rolls, platform-native content from TikTok to LinkedIn, thumbnails and titles, running episode numbers, and why hiding comments is a beginner's mistake.",
  "chapters": [
    {
      "t": "00:00",
      "title": "The breakthrough of video podcasts in Finland",
      "seconds": 0
    },
    {
      "t": "03:30",
      "title": "Puheenaihe's slow start: sixteen subscribers in six months",
      "seconds": 210
    },
    {
      "t": "07:00",
      "title": "Why companies still think in landing-page logic",
      "seconds": 420
    },
    {
      "t": "10:30",
      "title": "Invite the influencer, or go on their channel instead",
      "seconds": 630
    },
    {
      "t": "14:00",
      "title": "Rahapodi as an example of a corporate podcast that works",
      "seconds": 840
    },
    {
      "t": "17:30",
      "title": "Radio-format jingles do not belong in a podcast",
      "seconds": 1050
    },
    {
      "t": "21:00",
      "title": "Host-read ads versus a pre-produced spot",
      "seconds": 1260
    },
    {
      "t": "24:30",
      "title": "Platform-native content and the logic of TikTok",
      "seconds": 1470
    },
    {
      "t": "28:00",
      "title": "Organic reach: where a new viewer actually comes from",
      "seconds": 1680
    },
    {
      "t": "31:30",
      "title": "YouTube as a search engine and why timing matters",
      "seconds": 1890
    },
    {
      "t": "35:00",
      "title": "Controversial topics travel — and so does regularity",
      "seconds": 2100
    },
    {
      "t": "38:30",
      "title": "The technical minimum: a phone and a lav mic will do",
      "seconds": 2310
    },
    {
      "t": "42:00",
      "title": "Thumbnail and title decide the click",
      "seconds": 2520
    },
    {
      "t": "45:30",
      "title": "A running number tells people how deep the catalogue is",
      "seconds": 2730
    },
    {
      "t": "49:00",
      "title": "Personal brand versus a faceless corporate brand",
      "seconds": 2940
    },
    {
      "t": "52:30",
      "title": "Networking is a by-product, not the goal",
      "seconds": 3150
    },
    {
      "t": "56:00",
      "title": "The gatekeeper is gone; choose inclusivity",
      "seconds": 3360
    },
    {
      "t": "59:30",
      "title": "Building a community around the content: groups and Discord",
      "seconds": 3570
    },
    {
      "t": "63:00",
      "title": "Hiding comments and the like ratio is a mistake",
      "seconds": 3780
    },
    {
      "t": "66:30",
      "title": "Cost efficiency against linear television",
      "seconds": 3990
    },
    {
      "t": "70:00",
      "title": "Start, and give yourself a deadline",
      "seconds": 4200
    }
  ],
  "sourceTranscriptType": "none",
  "subtitleMethod": "none",
  "provenance": "Owner page assembled from YouTube metadata, the neuvottelija.fi episode record and the published Neuvottelija AI edition summary. No transcript imported.",
  "slug": "ep28-yritysten-podcast-ja-videostrategia-rami-kurimo",
  "guestsCanonical": [
    "Rami Kurimo"
  ],
  "guestPages": [
    "https://www.neuvottelija.com/podcast/guests/rami-kurimo/"
  ],
  "page": "https://www.neuvottelija.com/podcast/episodes/ep28-yritysten-podcast-ja-videostrategia-rami-kurimo/",
  "markdown": "https://www.neuvottelija.com/podcast/episodes/ep28-yritysten-podcast-ja-videostrategia-rami-kurimo/index.md",
  "captions": null,
  "transcript": null
}