{"title": "Puheenaihe and 200 Episodes | Rami Kurimo and Leevi Leivo | Negotiator 122", "titleOriginal": "Puheenaihe 200 jaksoa | Rami Kurimo Leevi Leivo | Neuvottelija 122", "episodeNumber": "122", "guest": "Rami Kurimo, Leevi Leivo", "publishedAt": "2022-02-23", "duration": "41:35", "durationIso": "PT41M35S", "youtube": "https://www.youtube.com/watch?v=drfKH2LnY7Y", "fiCanonical": "https://www.neuvottelija.fi/fi/episodes/157-puheenaihe-200-jaksoa-rami-kurimo-leevi-leivo-neuvottelija-1", "originalLanguage": "fi", "format": "full", "topics": ["free_speech_society", "leadership_governance"], "description": "The Puheenaihe hosts Rami Kurimo and Leevi Leivo describe how a podcast with two guests grew into one of Finland's most followed channels for public debate. It started as an ambitious website with three writers for every topic, and six months after launch they had sixteen subscribers. The pair walk through three eras: the nomad phase, recording in the back rooms of pubs and in a glass box out on the water; Rami's home studio, which carried the channel through the pandemic lockdowns; and the present studio in Pasila. Along the way they discuss why two guests at a time is an underrated format, how the Jussi Halla-aho and Elina Lepomäki episode turned growth around, and why they deliberately make episodes they know will draw downvotes. It closes on the sister channels, the dilemma of commercialisation, a target of four episodes a day, and why growing a podcast takes years of unpaid work.", "chapters": [], "sourceTranscriptType": "none", "subtitleMethod": "none", "provenance": "Owner page assembled from YouTube metadata and the neuvottelija.fi episode record. The publisher published no chapter marks for this episode, so none are listed here. No transcript is published either — the channel has no English caption track for this episode and the Finnish one is YouTube's automatic track. The guests run a Finnish podcast that competes with and overlaps this one, and the conversation is two sets of podcasters discussing their own business; the audience figures and plans described are their own and are those of February 2022.", "coreTheses": ["Sixteen subscribers after six months is the number that makes the rest of the story legible: the growth came from years of unpaid repetition, not from a format insight.", "Two guests at a time is the underrated choice, because the conversation has somewhere to go that neither host controls.", "Making episodes you know will be downvoted is a deliberate editorial policy, and it is the opposite of what the metrics reward.", "Commercialisation is framed as a dilemma rather than a milestone: the thing being sold is the independence that built the audience."], "slug": "ep122-puheenaihe-200-jaksoa-kurimo-leivo", "guestsCanonical": ["Rami Kurimo", "Leevi Leivo"], "guestPages": ["https://www.neuvottelija.com/podcast/guests/rami-kurimo/", "https://www.neuvottelija.com/podcast/guests/leevi-leivo/"], "page": "https://www.neuvottelija.com/podcast/episodes/ep122-puheenaihe-200-jaksoa-kurimo-leivo/", "markdown": "https://www.neuvottelija.com/podcast/episodes/ep122-puheenaihe-200-jaksoa-kurimo-leivo/index.md", "captions": null, "transcript": null, "videoId": "drfKH2LnY7Y", "dbId": null, "qaCoveragePct": 0.0, "qaSemanticVerdict": "metadata_only", "aiArticleEn": "https://www.neuvottelija.com/ai/ep122-puheenaihe-200-jaksoa-kurimo-leivo/", "aiArticleFi": "https://www.neuvottelija.fi/tools/ep122-puheenaihe-200-jaksoa-kurimo-leivo/"}