{"title": "23 Minutes | Arto Koskelo | Negotiator 115", "titleOriginal": "23 Minuuttia | Arto Koskelo | Neuvottelija 115", "episodeNumber": "115", "guest": "Arto Koskelo", "publishedAt": "2022-01-02", "duration": "23:29", "durationIso": "PT23M29S", "youtube": "https://www.youtube.com/watch?v=ybt1ACgYV5M", "fiCanonical": "https://www.neuvottelija.fi/fi/episodes/144-23-minuuttia-arto-koskelo-neuvottelija-115", "originalLanguage": "fi", "format": "full", "topics": ["free_speech_society", "leadership_governance"], "description": "Arto Koskelo spent ten years in the wine trade, became Iltalehti's wine writer, then announced he was giving up making media altogether — and six months later founded the 23 Minuuttia channel with Jussi Heikelä, which passed twenty thousand subscribers in eighteen months. The episode takes the format's logic apart: five episodes a week is a deliberate choice that makes the programme part of a listener's morning routine, and the name is a deliberately odd number matching the length of a commute. Koskelo describes his motive as clearing the Overton window, and the host admits his own approach is more cautious — he does not say difficult things himself but asks them of his guests.", "chapters": [], "sourceTranscriptType": "none", "subtitleMethod": "none", "provenance": "Owner page assembled from YouTube metadata and the neuvottelija.fi episode record. The publisher published no chapter marks for this episode, so none are listed here. No transcript is published either — the channel has no English caption track for this episode and the Finnish one is YouTube's automatic track. The guest runs a Finnish channel that competes with and overlaps this one; the subscriber figures and plans are his own and are those of January 2022, and the editorial purpose he states is his.", "coreTheses": ["Five episodes a week is a distribution decision, not an editorial one: daily publication buys a slot in the listener's routine that weekly publication cannot.", "Twenty-three minutes is chosen to fit a commute, which makes the runtime a product specification rather than an editorial judgement.", "'Clearing the Overton window' is a stated editorial purpose, and stating it is itself unusual.", "The host's contrast is the honest part of the episode: asking a guest the difficult question and saying it yourself carry different risks and produce different programmes."], "slug": "ep115-23-minuuttia-arto-koskelo", "guestsCanonical": ["Arto Koskelo"], "guestPages": ["https://www.neuvottelija.com/podcast/guests/arto-koskelo/"], "page": "https://www.neuvottelija.com/podcast/episodes/ep115-23-minuuttia-arto-koskelo/", "markdown": "https://www.neuvottelija.com/podcast/episodes/ep115-23-minuuttia-arto-koskelo/index.md", "captions": null, "transcript": null, "videoId": "ybt1ACgYV5M", "dbId": null, "qaCoveragePct": 0.0, "qaSemanticVerdict": "metadata_only", "aiArticleEn": "https://www.neuvottelija.com/ai/ep115-23-minuuttia-arto-koskelo/", "aiArticleFi": "https://www.neuvottelija.fi/tools/ep115-23-minuuttia-arto-koskelo/"}