{"title": "Helppy Remade Senior Services | Richard Nordström | Negotiator 102", "titleOriginal": "Helppy uudisti senioripalvelut | Richard Nordström | Neuvottelija 102", "episodeNumber": "102", "guest": "Richard Nordström", "publishedAt": "2021-10-12", "duration": "36:41", "durationIso": "PT36M41S", "youtube": "https://www.youtube.com/watch?v=x_ZYWN1DbbE", "fiCanonical": "https://www.neuvottelija.fi/fi/episodes/118-helppy-uudisti-senioripalvelut-richard-nordstrom-neuvottelij", "originalLanguage": "fi", "format": "full", "topics": ["saas_software", "finnish_economy_policy"], "description": "Richard Nordström built a career at Goldman Sachs, Morgan Stanley and BCG until his mother fell ill and, at thirty-four, he found himself organising an elderly parent's daily life alongside his job. Helppy grew out of that, with the mission that the family carer is not left alone. The hard core of the episode is a diagnosis of what is broken in Finnish home care: carers rotate so that nobody knows who is visiting, the family member has to integrate five separate services and pay five separate invoices, and reporting is still done in a paper notebook. Nordström also opens up the business turn from the Dutch Buurtzorg neighbourhood model to a platform-like hybrid, and the funding round that brought in Icebreaker and two unicorn founders.", "chapters": [], "sourceTranscriptType": "none", "subtitleMethod": "none", "provenance": "Owner page assembled from YouTube metadata and the neuvottelija.fi episode record. No chapter marks are published here: the publisher's list holds only two marks, at 0:00 and 1:00, and it is a split of the show-note text rather than a chapter list, so republishing it would assert timestamps that do not hold. No transcript is published either — the channel has no English caption track for this episode and the Finnish one is YouTube's automatic track. The guest runs the company described and the episode discusses its funding round and its business model, which makes it promotional; the municipal care providers he criticises are not represented. Recorded 12 October 2021, before the wellbeing services counties took over the provision discussed.", "coreTheses": ["The customer of home care is the family member doing the integrating, and Finnish provision is designed as though it were the elderly person alone.", "Rotating carers destroy the one thing the service is actually delivering, which is someone who knows the person they are visiting.", "Five services and five invoices is the failure stated precisely: the coordination work has been pushed onto the family without anyone deciding to do so.", "The founder did seven hundred hours of care work himself and knew the first hundred customers personally, which is what separates this diagnosis from a consultant's."], "slug": "ep102-helppy-uudisti-senioripalvelut-richard-nordstrom", "guestsCanonical": ["Richard Nordström"], "guestPages": ["https://www.neuvottelija.com/podcast/guests/richard-nordstrom/"], "page": "https://www.neuvottelija.com/podcast/episodes/ep102-helppy-uudisti-senioripalvelut-richard-nordstrom/", "markdown": "https://www.neuvottelija.com/podcast/episodes/ep102-helppy-uudisti-senioripalvelut-richard-nordstrom/index.md", "captions": null, "transcript": null, "videoId": "x_ZYWN1DbbE", "dbId": null, "qaCoveragePct": 0.0, "qaSemanticVerdict": "metadata_only", "aiArticleEn": "https://www.neuvottelija.com/ai/ep102-helppy-uudisti-senioripalvelut-richard-nordstrom/", "aiArticleFi": "https://www.neuvottelija.fi/economy/ep102-helppy-uudisti-senioripalvelut-richard-nordstrom/"}